Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future.
The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the...
Infobip has identified five common frauds impacting mobile users in the messaging ecosystem, explaining the security challenges enterprises and mobile network operators (MNOs) face in the application-to-person (A2P) messaging ecosystem.
The company also explains its role as a co-guardian of the A2P ecosystem with MNOs,...
Research from Infobip reveals the growing trend towards conversational experiences for customer communications.
The data, from 449 billion communications interactions on Infobip's platform across 2022, shows the rapid growth of interactions on chat apps such as WhatsApp Business Platform and social media channels such as...
Founded in 2017, PRISM+ is a local consumer electronics brand known for its gaming monitors and 4K TVs. While their most visible achievement is gaining a major market share in a short period of time, a behind-the-scenes factor in their success is successfully scaling their Customer Experience...
Southeast Asia’s digital economy is set to be a USD 1 trillion market by 2030, providing businesses with fresh opportunities to capitalize on the digital wave. Companies from all industries have set their sights on this market, with research indicating that 95 per cent of business leaders...
According to the ‘CIO Technology Playbook 2023’ study commissioned by Lenovo and AMD, driving better customer experience and greater satisfaction is a top priority for CIOs today, ranking second just behind revenue and profit growth.
With research showing that the costs of acquiring new customers...
SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...
Imagine eagerly awaiting your recent order from Shopee. But when the estimated delivery day arrives, there's no sign of it. Frustration sets in and you are contacting their customer service helpline for answers and a solution. But instead of a direct answer to your problems, what follows...
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad...
