As Vietnam's e-commerce market surpasses USD25 billion, new analysis from leading consumer research company Milieu Insight reveals a significant shift in shopper expectations.
Based on a comprehensive study of shoppers across Vietnam, Indonesia, Malaysia, and the Philippines, the findings show Vietnamese consumers are now prioritising reliability, service quality, and centralised accountability over the simple pursuit of low...
Infobip has launched the– The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report, providing fresh insights into how Asia-Pacific's hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.
Across Asia-Pacific, mobile connectivity has moved beyond...
Research from Sinch AB reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% have reservations about using AI during peak shopping, citing concerns such as data use or privacy.
Consumers are increasingly embracing AI to...
DHL eCommerce has released its E-Commerce Trends Report 2025, drawing on insights from 24, 000 online shoppers across 24 key markets worldwide. For the Asia Pacific region, results show that delivery remains a significant barrier to purchase completion, with 77% of Asia Pacific shoppers abandoning their carts when their preferred delivery options are unavailable.
Social...
Southeast Asia (SEA) remains one of the fastest-growing regions globally, with household consumption as the major driver. While often viewed as a single economic bloc, a new study by Milieu Insight indicates that the region has diverged into three distinct consumer economies, shaped by differences in outlook, financial pressure,...
Singapore’s digital economy continues to demonstrate maturity and leadership, setting regional standards for technology governance while navigating global uncertainty. Its GMV is projected to reach $29 billion in 2025, up 7% from 2024, driven by strong momentum in key sectors.
These findings are part of From Digital Decade to AI...
Federal Express Corporation (FedEx) has released insights from a recent survey exploring trends and sentiment around the year-end festive shopping season among businesses and consumers across Asia Pacific (APAC) and Europe.
Conducted in September 2025, the survey gathered insights from 850 small and medium-sized businesses (SMEs) and 850 consumers across...
Digitalisation has brought convenience and connectivity, but it has also raised expectations and tested consumers’ patience. According to research from Twilio, Singapore consumers are the most digitally impatient in the Asia Pacific & Japan (APJ) region.
The study, titled “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?”,...
Criteo has unveiled key insights from its Q4 2024 Double Date Shopping Review across Southeast Asia (SEA), highlighting how shoppers across the region continue to rally around double-day sales events such as 10.10, 11.11, and 12.12.
The data revealed that Q4 2024 was a period of strong growth, with significant...
As Singapore gears up for one of its biggest shopping seasons, YouGov research commissioned by Amazon Singapore offers a closer look at what's driving local shoppers this year. The study found that among younger shoppers (aged 18–24), more than half (57%) identify as Deal Optimisers when shopping for themselves...
