Across Asia Pacific, small businesses are being sold the same promise: use AI, move faster, do more with less. And most of them are trying to. With tools cheaper than ever, the pressure to keep up is very real and the efficiency gains are definitely there for the taking.
The...
For a long time, trust in industrial sales was built in person. Buyers could inspect the machine, study the finish, ask technical questions face to face, and get a feel for whether the seller knew their product beyond the brochure.
In categories such as compact equipment, that mattered because the...
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study uncovering the attitudes of consumers and marketers also revealed that Netflix is officially the most preferred global ad platform among consumers in...
PR Newswire released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
The annual report, which can be accessed here, draws on survey data from...
AI slop — low-quality, mass produced automated content — is one of the greatest threats to brand trust, according to a report from B2C CRM, Klaviyo.
In APAC specifically, more than half (51%) of consumers now frequently spot low-quality AI driven content in their social media feeds and replies — breeding...
Salesforce has released findings from its State of Sales report. According to the survey of more than 4,000 sales professionals, including 100 in Singapore, AI is a top tactic to drive company growth this year.
The data also reveals why: Sales teams are increasingly stretched between changing customer demands and limited bandwidth...
Forrester has released its inaugural Total Experience Score rankings for financial services firms in Singapore in 2025, revealing a wide disparity between how well banks, investment firms, and health insurers align their brand promises with the experiences they deliver to their customers.
Only a handful of financial services firms excel in both areas,...
According to Forrester's 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service.
The pressure to cut costs will cause companies to deploy customer-facing genAI...
As Vietnam's e-commerce market surpasses USD25 billion, new analysis from leading consumer research company Milieu Insight reveals a significant shift in shopper expectations.
Based on a comprehensive study of shoppers across Vietnam, Indonesia, Malaysia, and the Philippines, the findings show Vietnamese consumers are now prioritising reliability, service quality, and centralised accountability over the simple pursuit of low...
Collinson International has released its new Asia Pacific (APAC) research titled "2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy".
Surveying over 4,000 respondents across eight markets in Asia Pacific and conducted in partnership with renowned behavioural psychologist Dr. William von Hippel, the...
