A study of over 3,300 buyers and 2,100 sellers across Malaysia by online marketplace platform Shopee on its users, examines the impact Malaysians are making on the economy through their continued online shopping behaviours. The Celebrating the Heart of Malaysia on E-Commerce marketplace survey from...
Stridec Worldwide is helping more food and beverage (F&B) businesses get found online to generate more traffic, customers and revenue, by recommending the top 3 SEO strategies that they should implement as part of their ongoing search optimisation efforts.The market is getting more competitive than ever, and...
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And while brand building remains global marketers’ top objective, mass reach channels may not...
Over the last few years, we have seen seismic shifts in consumer behaviours and expectations in the wake of the pandemic and its related lockdowns. As COVID becomes endemic, we see life resuming with some sense of normality and a renewed interest by people to do more...
The pandemic has reshaped shopping habits online, and new consumer behaviors are here to stay. Over three quarters of online shoppers in Singapore now say they are onboard with cross-border shopping, nearly double the number who were receptive to the idea before the pandemic.
A whitepaper released by Ascential Digital Commerce highlights the rapid growth of ecommerce sales across Southeast Asia (SEA) and explores the opportunities and challenges consumer brands face as ecommerce becomes the number one driver of retail strategy in the region.   Navigate Retail 5.0 in...
eBay has unveiled its study on online businesses across the six Southeast Asian markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The "Southeast Asia Small Online Business Trade Report 2022" ("Report") highlights how small and medium-sized enterprises (SMEs) in these countries are using the eBay e-commerce marketplace to successfully sell...
Infobip has released a study revealing that customers prefer a hybrid customer experience (CX). The study reinforces the need for businesses to optimize CX with automated, digital channels while ensuring they provide accessibility to human agents, or risk losing customers to competitors.The commissioned study, titled 'Redefining Human and...
A MoEngage study, The State of Insights-led Customer Engagement in North America Report 2022, discusses the customer, journey, and campaign insights measured by marketers and the challenges they face due to their tech stack limitations. The study polled 2,000 marketers at the manager, senior manager, director,...
The Kantar Media Reactions 2021 survey of global marketers reveals that over 70% of advertisers are growing their investment in digital platforms in 2022. Marketers across Southeast Asia increased advertising and media investment last year as more media channels became digitised with spend in the sector, globally growing by...