AI slop — low-quality, mass produced automated content — is one of the greatest threats to brand trust, according to a report from B2C CRM, Klaviyo.
In APAC specifically, more than half (51%) of consumers now frequently spot low-quality AI driven content in their social media feeds and replies — breeding...
Salesforce has released findings from its State of Sales report. According to the survey of more than 4,000 sales professionals, including 100 in Singapore, AI is a top tactic to drive company growth this year.
The data also reveals why: Sales teams are increasingly stretched between changing customer demands and limited bandwidth...
Forrester has released its inaugural Total Experience Score rankings for financial services firms in Singapore in 2025, revealing a wide disparity between how well banks, investment firms, and health insurers align their brand promises with the experiences they deliver to their customers.
Only a handful of financial services firms excel in both areas,...
According to Forrester's 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service.
The pressure to cut costs will cause companies to deploy customer-facing genAI...
As Vietnam's e-commerce market surpasses USD25 billion, new analysis from leading consumer research company Milieu Insight reveals a significant shift in shopper expectations.
Based on a comprehensive study of shoppers across Vietnam, Indonesia, Malaysia, and the Philippines, the findings show Vietnamese consumers are now prioritising reliability, service quality, and centralised accountability over the simple pursuit of low...
Collinson International has released its new Asia Pacific (APAC) research titled "2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy".
Surveying over 4,000 respondents across eight markets in Asia Pacific and conducted in partnership with renowned behavioural psychologist Dr. William von Hippel, the...
Infobip has launched the– The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report, providing fresh insights into how Asia-Pacific's hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.
Across Asia-Pacific, mobile connectivity has moved beyond...
Netcore Cloud has released its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions.
Agentic AI is emerging as the marketer's most powerful ally—automating workflows,...
Research from Sinch AB reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% have reservations about using AI during peak shopping, citing concerns such as data use or privacy.
Consumers are increasingly embracing AI to...
Southeast Asia (SEA) remains one of the fastest-growing regions globally, with household consumption as the major driver. While often viewed as a single economic bloc, a new study by Milieu Insight indicates that the region has diverged into three distinct consumer economies, shaped by differences in outlook, financial pressure,...
