A survey of 1,200 consumers across the U.K., U.S. and Germany by ESG software, data and consulting firm Sphera has found that unaffordable green products and inaccessible or unreliable product data is hampering sustainable buying choices and behaviors.
Against a backdrop of record-breaking inflation, 31% of consumers pinpoint...
Antavo released its 2023 Global Customer Loyalty Report highlighting an increasing reliance on loyalty programs to overcome concerns around inflation and potential recession.
The research serves to help decision makers navigate and identify the investment opportunities of loyalty programs, with a focus on business, customers...
Stepping into 2023, as Hong Kong relaxes and cancels social distancing measures, people's daily life gradually returns to normal, posing a positive impact on the consumer market.
Kantar takes an in-depth review of Hong Kong consumers' popular CNY activities, consumption plans, and resolutions for...
According to Forrester's 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial...
Research by DBS on digital transformation found widespread enthusiasm among companies to digitalise customer experience and engagement but they faced significant challenges in achieving success.The findings were based on a global survey of 1,225 executives from commercial and finance/treasury teams across 22 markets in APAC, Europe and...
A comprehensive MoEngage report titled Future of Marketing: Why Personalization Matters, reveals that marketing executives do not believe that their current personalization efforts are strong enough. Just 34% of respondents ranked their satisfaction score as a 4 or above regarding their personalization results.
The...
If Christmas is the season of giving, the period after is the season to continue receiving for brands - provided they are ready to seize business opportunities quickly. Especially for small and medium-sized businesses (SMBs), this window of time in the post-holiday season, also known as Q5,...
Earlier in November, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh...
A Shopee study explored the impact of Malaysian influencers on informing Malaysians' purchase decisions online. Its marketplace study examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.Five in ten of Malaysians relate most to...
As Singaporeans brace themselves for another year of rising prices, many are looking for ways to counter the effects of inflation.One way that businesses can help keep their costs down is through search engine optimization (SEO). By optimizing their websites and improving their online presence, companies can...
