With digital innovation changing the marketing landscape, many wonder if traditional branding principles still matter. However, in Singapore’s vibrant market, these core strategies remain crucial for brands navigating modern challenges.
The marketing landscape has transformed dramatically with the emergence of digital technologies and the proliferation of social media platforms. For...
NielsenIQ has unveiled The State of Tech & Durables, a report on Tech & Durables (T&D) Industry identifying macro drivers for 2025 growth. The report highlights the developments that T&D manufacturers and retailers can focus on in 2025 to drive volume and value growth. These include innovations around products,...
Salesforce’s State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI is raising the stakes for brands in Singapore.
Today, 64% of Singapore consumers believe that advances in AI make trust even more important, and with AI agents on the rise, the findings point...
The concept of cashback is not new – it has long been recognised as a loyalty programme designed to attract and retain customers. However, its potential extends far beyond loyalty. Today, it is a tool that boosts and enhances consumers’ perception of savings, which in turn can empower purchasing...
Infobip released a report with research insights by analyst firm IDC. The new Infobip eBook titled "Unlocking the potential of GenAI in CX" takes a closer look at how GenAI is enabling businesses to scale their customer service operations and provide more proactive and impactful customer experiences.
Generative AI (or...
Growing consumer scepticism towards AI, the emergence of the ‘silent treatment’ responses to both positive and negative brand experiences, a call for brands to get back to basics, and the essential role of trust in the privacy and personalisation debate are just some of the findings in Qualtrics’ fourth...
HubSpot has released new data showing that many Singapore companies are contending with insufficient quality data and a disjointed tech stack even as costs and competition continue to rise.
Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are...
More than half (51%) of businesses in the Asia Pacific (APAC) region surveyed in a Vodafone Business study have adopted Generative AI, exceeding the global average of 45%. Singapore tops global Generative AI adoption, with 59% of businesses surveyed reporting use.
The study, developed in partnership with the London School of...
Homegrown Singapore company Doctor Anywhere was launched with a mission to make healthcare simple, accessible, and efficient for everyone. To this end, they use technology and innovation to transform the way people access healthcare, providing a seamless integration of the online and offline healthcare experience.
Making this a reality has...
Global cloud communications platform Infobip has launched a new report featuring research insights by leading analyst firm IDC. The Infobip eBook titled "Driving Meaningful Customer Engagement with Conversational AI" highlights the growing importance of unified conversational solutions powered by conversational AI, especially within the Asia Pacific region.
Driving meaningful customer engagement with conversational AI
Customer...
