Research from Sinch AB reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% have reservations about using AI during peak shopping, citing concerns such as data use or privacy.
Consumers are increasingly embracing AI to...
Southeast Asia (SEA) remains one of the fastest-growing regions globally, with household consumption as the major driver. While often viewed as a single economic bloc, a new study by Milieu Insight indicates that the region has diverged into three distinct consumer economies, shaped by differences in outlook, financial pressure,...
As costs in other marketing channels continue to climb, brands in Singapore are rethinking how they drive sustainable growth. A study by impact.com finds that affiliate marketing, driven by partnerships with creators, publishers, brand ambassadors and more, has become a core part of the modern marketing mix.
The findings form part...
Digitalisation has brought convenience and connectivity, but it has also raised expectations and tested consumers’ patience. According to research from Twilio, Singapore consumers are the most digitally impatient in the Asia Pacific & Japan (APJ) region.
The study, titled “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?”,...
According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market.
Social media: a...
Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or improved performance since the launch of Google’s AI Overviews.
In its newly released 2025 Organic Search Engine Trends Report, NP Digital, the performance marketing...
Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide.
Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased...
A new Infobip report titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth," with research insights by leading analyst firm IDC explores the intrinsic link between hyper-personalization and CPaaS (communications-platform-as-a-service) in which real-time, data-driven insights deliver improvements to customer journeys.
Asia-Pacific (APAC) businesses are already using CPaaS solutions to harness real-time customer...
Taboola has announced a new report based on a survey conducted with Qualtrics, a leading company in experience management working with nearly 20,000 organizations worldwide.
Performance advertising on social media is rapidly growing—industry forecasts predict that social media ad spend will reach $239 billion in 2025 and is projected to reach $273 billion in 2026.
However, new research found that...
Despite growing economic uncertainty, 4 in 5 APAC retailers say they are confident in their ability to successfully implement their customer engagement strategy over the next 12 months.
This is according to a new survey conducted by Twilio, at the National Retail Federation’s 2025 Retail’s Big Show Asia Pacific.
Yet, beneath this optimism...
