As Vietnam's e-commerce market surpasses USD25 billion, new analysis from leading consumer research company Milieu Insight reveals a significant shift in shopper expectations.
Based on a comprehensive study of shoppers across Vietnam, Indonesia, Malaysia, and the Philippines, the findings show Vietnamese consumers are now prioritising reliability, service quality, and centralised accountability over the simple pursuit of low...
Collinson International has released its new Asia Pacific (APAC) research titled "2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy".
Surveying over 4,000 respondents across eight markets in Asia Pacific and conducted in partnership with renowned behavioural psychologist Dr. William von Hippel, the...
Infobip has launched the– The AI Advantage: How Leading Brands Thrive in a 24 x 7 Customer World report, providing fresh insights into how Asia-Pacific's hyper-digital consumers are reshaping expectations for always-on engagement, and how artificial intelligence is fast becoming the only way for brands to keep up.
Across Asia-Pacific, mobile connectivity has moved beyond...
Netcore Cloud has released its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions.
Agentic AI is emerging as the marketer's most powerful ally—automating workflows,...
Research from Sinch AB reveals a clear paradox that brands cannot afford to ignore. While 48% of consumers say AI will make Black Friday and Cyber Monday (BF/CM) shopping easier, over 90% have reservations about using AI during peak shopping, citing concerns such as data use or privacy.
Consumers are increasingly embracing AI to...
Southeast Asia (SEA) remains one of the fastest-growing regions globally, with household consumption as the major driver. While often viewed as a single economic bloc, a new study by Milieu Insight indicates that the region has diverged into three distinct consumer economies, shaped by differences in outlook, financial pressure,...
As costs in other marketing channels continue to climb, brands in Singapore are rethinking how they drive sustainable growth. A study by impact.com finds that affiliate marketing, driven by partnerships with creators, publishers, brand ambassadors and more, has become a core part of the modern marketing mix.
The findings form part...
Digitalisation has brought convenience and connectivity, but it has also raised expectations and tested consumers’ patience. According to research from Twilio, Singapore consumers are the most digitally impatient in the Asia Pacific & Japan (APJ) region.
The study, titled “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?”,...
According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market.
Social media: a...
Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or improved performance since the launch of Google’s AI Overviews.
In its newly released 2025 Organic Search Engine Trends Report, NP Digital, the performance marketing...
