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HubSpot has released new data from a global research survey that indicates companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations. From economic downturns to the rise of new social channels, businesses...
Sinch has announced the results from a survey of more than 2,000 global consumers on how they engage with brand communications. The findings reveal a strong preference for email over other channels, however most respondents will reevaluate their relationship with brands whose emails regularly end up in the spam folder.
Singaporeans’ social media app of choice is messaging platform, WhatsApp. While Instagram is the world’s ‘favourite’ social media app, WhatsApp takes the top spot in Singapore for both favourite (27.2 percent) and most used social media platform (74.7 percent) with local users clocking an average of 978...
Toku has unveiled new research showing that three out of four of Singapore consumers are more confident in recognising scam calls and SMS than they were 12 months ago. Toku's Customer Engagement Report 2023 polled 1,000 Singapore residents to shine a spotlight on the way they interact...
Forrester's  2023 Malaysia Banking Customer Experience Index (CX Index™) reveals that banks in Malaysia have been steadily improving their CX quality over the past two years. This year's top brand, Maybank, saw an improvement in its CX performance as it recorded 21 positive interactions for every negative one,...
Informa Tech has launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers. The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between...
Zendesk, Inc. has released its annual Customer Experience (CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will create a big divide between companies who use AI to create the best customer experiences and...
In a recent FutureScape report, IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions — Asia/Pacific (Excluding Japan) Implications, IDC predicts that by 2027, GenAI will assume 30% of traditional marketing's mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization.
Southeast Asia’s digital economy is set to be a USD 1 trillion market by 2030, providing businesses with fresh opportunities to capitalize on the digital wave. Companies from all industries have set their sights on this market, with research indicating that 95 per cent of business leaders...
The Christmas gifting season is pivotal for e-commerce businesses as they offer the chance to boost sales, acquire new customers, clear inventory, enhance brand visibility, gather valuable data, foster customer loyalty, and stay competitive in this ever-evolving landscape. After the popular Black Friday and...