A region wide consumer survey by Lazada in collaboration with Milieu Insight has established that a large number of shoppers (73%) now consider shopping online to be integral to everyday life, with 67% of them identifying eCommerce Mega Campaigns as a key factor in shaping their consumer...
An abundance of information and options are causing confusion in the customer journey. Indeed, choice overload is blamed by the 80% of people who have difficulty of making purchase decisions blame choice overload as the culprit. As consumers, we all need help sometimes making sense of...
Global marketplace accelerator Pattern has analysed 40 consumer brands selling on Tmall Global, the cross-border platform of China's largest online marketplace, to understand and create benchmarks for best practice on the platform. The analysis has been published in the company's Tmall Global Benchmarking Report that is available for...
ASEAN consumers are more influenced by sustainability issues than ever before as they recognise the impact of climate change on their children’s well-being, according to the UOB ASEAN Consumer Sentiment Study 2021. Driving this increased awareness of and motivation towards sustainability are the younger generations...
Founded in 2017, PRISM+ is a local consumer electronics brand known for its gaming monitors and 4K TVs. While their most visible achievement is gaining a major market share in a short period of time, a behind-the-scenes factor in their success is successfully scaling their Customer Experience...
Small and medium-sized businesses (SMBs) in Singapore have had to pivot from their traditional brick-and-mortar operations and move online in the face of COVID-19 disruptions. Aided by global payment systems, some have managed to thrive and expand their reach overseas. 25% of online SMBs...
With the government gradually easing border restrictions under COVID-19, businesses have been looking at new ways to capture opportunities in the local market over the course of the pandemic in order to generate positive momentum. Chinese expats in Singapore form a significant demographic that...
New research from OpenText has revealed that nearly half (45%) of Singaporean consumers would never buy from a brand again if it was accused of working with unethical suppliers. Instead, they would look to find an alternative brand that engages in responsible sourcing. The...
The world of advertising production and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors. Agencies simplified the process of engaging and organizing multiple...
With Black Friday (26 November) and Cyber Monday (28 November) looming in the United Kingdom, Everlytic says that retailers need to consider how best to differentiate their customer communication amidst the inevitable barrage of email marketing traffic. In the week running up to Black Friday last year, Everlytic's email...