In a recent FutureScape report, IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions — Asia/Pacific (Excluding Japan) Implications, IDC predicts that by 2027, GenAI will assume 30% of traditional marketing's mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization.
Southeast Asia’s digital economy is set to be a USD 1 trillion market by 2030, providing businesses with fresh opportunities to capitalize on the digital wave. Companies from all industries have set their sights on this market, with research indicating that 95 per cent of business leaders...
The Christmas gifting season is pivotal for e-commerce businesses as they offer the chance to boost sales, acquire new customers, clear inventory, enhance brand visibility, gather valuable data, foster customer loyalty, and stay competitive in this ever-evolving landscape. After the popular Black Friday and...
The online shopper survey "Global Online Shopper Survey 2023" by DHL eCommerce has found that 94% of the e-commerce shoppers in Asia Pacific will abandon their shopping carts if they were not offered their preferred delivery options. This includes different delivery locations, the ability...
Emerging from the doldrums of the previous years, business leaders appear upbeat about the potential for growth and innovation in the year ahead. Artificial Intelligence (AI) has emerged as a common theme in this year’s predictions, be they enthusiastic or cautionary. Here are a range of predictions...
Infobip has identified five common frauds impacting mobile users in the messaging ecosystem, explaining the security challenges enterprises and mobile network operators (MNOs) face in the application-to-person (A2P) messaging ecosystem. The company also explains its role as a co-guardian of the A2P ecosystem with MNOs,...
The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behaviour. Despite facing economic headwinds, the region continues to maintain its status as a global hub for technological innovation and development.
Salesforce has released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including 600 from Singapore. The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI),...
Forrester's 2023 Singapore Banking Customer Experience Index (CX Index™) reveals an overall decline in CX quality amongst multichannel banks, resulting in mixed results and a reshuffle of the rankings. According to this year's CX Index rankings, Citibank and DBS Bank improved their CX scores; Standard...
HealthMetrics is a cloud enterprise platform for companies to manage their employees' healthcare benefits holistically. Through the ability to automate healthcare management processes in a scalable manner, they are able to offer their clients more control over their workflows, real-time administrative capabilities, and data analytics for planning...