HubSpot and LinkedIn have announced the findings of a survey, conducted by Milieu Insight, that explored how companies in Asia, Singapore included, perceived digital marketing.
The survey also looked at how companies were leveraging digital marketing, and how they could revitalise and improve strategies to drive business growth.
The survey revealed that...
Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness.
This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and...
Orange Clove was founded in 2008 to fill the market gap for mid to high-end Corporate Catering offering reliable service with restaurant quality cuisine. While continuing to enjoy a strong standing in the food catering scene, it has expanded to offer a wider range of services, from event conceptualisation...
Acoustic has announced the results of a commissioned study conducted by Forrester Consulting on behalf of Acoustic, which finds there are significant gaps in brands' customer data strategies amid the turbulent privacy landscape.
The study, Strengthen Customer Retention And Engagement With Behavioral Data, explores how over 1,200 marketing decision-makers collect customer behavioral signals...
According to a recent study published in March this year, Singapore small and medium business (SMBs) cited rising costs as one of their top business challenges. Recent guidelines announced by the government under new Tripartite Guidelines on Flexible Work Arrangement (FWA) Requests have added an additional challenge, where SMB...
Singaporeans spent more than 30 million hours on hold to address a customer service complaint or issue, according to research, by ServiceNow. The average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of $1.24 billion (SGD)...
Small businesses are embracing digitalization and catering to their customer needs through a variety of online channels. With new technologies emerging such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.
A GoDaddy 2023 global survey...
The world has become increasingly interconnected, and in an era marked by internationalization, e-commerce businesses are inevitably looking beyond their domestic markets to seize opportunities for growth on the global stage. However, shopping behaviors are changing worldwide as costs of living remain a top consumer concern. As such, consumers...
Merkle has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled "Engagement to Empowerment: Winning in Today's Experience Economy."
Merkle has released its CX Imperatives report for the past 12 years, and this is the first year its forward-looking flagship piece is based on proprietary research. This report,...
HubSpot has released new data from a global research survey that indicates companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations.
From economic downturns to the rise of new social channels, businesses have to pivot with the times,...
