As Vietnam's e-commerce market surpasses USD25 billion, new analysis from leading consumer research company Milieu Insight reveals a significant shift in shopper expectations.
Based on a comprehensive study of shoppers across Vietnam, Indonesia, Malaysia, and the Philippines, the findings show Vietnamese consumers are now prioritising reliability, service quality, and centralised accountability over the simple pursuit of low...
Netcore Cloud has released its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions.
Agentic AI is emerging as the marketer's most powerful ally—automating workflows,...
Forrester has released its inaugural Total Experience Score rankings for financial services firms in Singapore in 2025, revealing a wide disparity between how well banks, investment firms, and health insurers align their brand promises with the experiences they deliver to their customers.
Only a handful of financial services firms excel in both areas,...
Digitalisation has brought convenience and connectivity, but it has also raised expectations and tested consumers’ patience. According to research from Twilio, Singapore consumers are the most digitally impatient in the Asia Pacific & Japan (APJ) region.
The study, titled “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?”,...
NielsenIQ has unveiled The State of Tech & Durables, a report on Tech & Durables (T&D) Industry identifying macro drivers for 2025 growth. The report highlights the developments that T&D manufacturers and retailers can focus on in 2025 to drive volume and value growth. These include innovations around products,...
A study of over 3,300 buyers and 2,100 sellers across Malaysia by online marketplace platform Shopee on its users, examines the impact Malaysians are making on the economy through their continued online shopping behaviours.
The Celebrating the Heart of Malaysia on E-Commerce marketplace survey from 19 July to 17 August in...
With the government gradually easing border restrictions under COVID-19, businesses have been looking at new ways to capture opportunities in the local market over the course of the pandemic in order to generate positive momentum.
Chinese expats in Singapore form a significant demographic that brands have been eyeing to fuel...
ASEAN consumers are more influenced by sustainability issues than ever before as they recognise the impact of climate change on their children’s well-being, according to the UOB ASEAN Consumer Sentiment Study 2021.
Driving this increased awareness of and motivation towards sustainability are the younger generations of consumers, particular Gen Z (aged...
Kantar has introduced the Blueprint for Brand Growth, an analysis of more than 6.5 billion global attitudinal and shopper data points from the past decade.
The year-long exploration reveals empirically the key drivers of brand growth, and provides a decision-making framework for marketers to better control the levers of growth that shape...
Kantar reveals that Amazon has claimed the top spot as most preferred ad platform among consumers in Asia Pacific, climbing three positions from last year. According to Kantar Media Reactions 2024, most consumers consider ads on Amazon to be trustworthy and innovative, viewing them as exceptionally relevant and useful, helping it achieve...
