New research from OpenText has revealed that nearly half (45%) of Singaporean consumers would never buy from a brand again if it was accused of working with unethical suppliers. Instead, they would look to find an alternative brand that engages in responsible sourcing.
The survey findings also highlight that the...
As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by half of employers in Singapore...
HubSpot has released new data showing that many Singapore companies are contending with insufficient quality data and a disjointed tech stack even as costs and competition continue to rise.
Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are...
It doesn’t matter if you are a company manager or business owner, been in business for decades or recently set up. Each of us faces unique challenges under the pressure of COVID-19.
At times like these, it’s natural to seek insights via trusted experts – from economics professors and medical...
Many of the macroeconomic headwinds which created turbulent operating environments for businesses in 2022 are forecasted to persist, with rising inflation, volatile monetary policies, supply chain disruptions and political conflict continuing to impact growth, certainty and stability.
In its recent Regional Economic Outlook Report for Asia and Pacific, the International...
Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future.
The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the perspectives of 1,000 consumers in Singapore....
Antavo released its 2023 Global Customer Loyalty Report highlighting an increasing reliance on loyalty programs to overcome concerns around inflation and potential recession.
The research serves to help decision makers navigate and identify the investment opportunities of loyalty programs, with a focus on business, customers and wider global issues.
Based on the...
Digital scams are everywhere in our daily lives. Whether at home, the workplace or on the go, we're inundated by phone, text and email with offers for "free gifts" and traps to "act now" to supply personal information before a vital service gets cut off. And this deluge of...
Ascent Solutions Pte Ltd is a Singaporean industrial Internet of Things (IoT) track-and-trace solutions provider established in 2010. Today it has expanded to help businesses across the world attain accountability and traceability over valuable cargoes in the forms of assets, persons, and vehicles.
While traditional methods for managing sales data...
Malaysia's COVID cases have increased at an alarming rate in January 2021, with 42,397 active cases and 642 accumulative deaths, resulting in MCO implementation 2.0.
Many small business owners and big enterprises are directly impacted by the unfortunate circumstances that come with the virus that alerted society globally in...
