A MoEngage study, The State of Insights-led Customer Engagement in North America Report 2022, discusses the customer, journey, and campaign insights measured by marketers and the challenges they face due to their tech stack limitations. The study polled 2,000 marketers at the manager, senior manager, director,...
Merkle has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled "Engagement to Empowerment: Winning in Today's Experience Economy." Merkle has released its CX Imperatives report for the past 12 years, and this is the first year its forward-looking flagship piece is...
New research from OpenText reveals the growing level of concern among Singaporeans over the privacy and protection of personal data since the start of the pandemic. The survey findings demonstrate an overall lack of knowledge about what specific data is stored, and for what...
SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...
An International Data Corporation (IDC) report titled "How Do Experiential Value Streams Contribute to Customer Success? " highlights that amidst looming recession fears shared by nearly half of Asia/Pacific including Japan (APJ) organizations, customer experience (CX) stands as a top priority, largely immune to budget cuts and essential...
According to the ‘CIO Technology Playbook 2023’ study commissioned by Lenovo and AMD, driving better customer experience and greater satisfaction is a top priority for CIOs today, ranking second just behind revenue and profit growth. With research showing that the costs of acquiring new customers...
Ogury commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives, to get their perspective and understanding of the future of digital advertising in a cookieless world. Most of the polled executives (60%) agree that user tracking will soon become obsolete.
A FedEx Express study has revealed that small and medium-sized enterprises (SMEs) in Singapore were top exporters by revenue in the Asia-Pacific last year. Singapore’s SMEs generated an average annual exporting revenue of US$1.75 million (S$2.38 million), ahead of the US$1.21 million average recorded across countries in the Asia-Pacific. Singapore also held the top...
From its founding five years ago, Carro, an end-to-end automotive platform, has grown to become Southeast Asia's largest automotive marketplace – facilitating not just the buying and selling of cars, but also insurance, financing and maintenance. Now, Carro is disrupting traditional car ownership by providing drivers with an end to end platform for...
Payoneer Inc., a global payment and commerce-enabling platform, has announced a multifaceted relationship with Mastercard. Beginning with the Payoneer Digital Purchasing Mastercard, targeted at SMBs, eCommerce sellers and freelancers worldwide, Payoneer and Mastercard will work closely to better meet the needs of the B2B market. This...