Merkle has unveiled the first installment of its 2024 Customer Experience Imperatives research series, titled "Engagement to Empowerment: Winning in Today's Experience Economy."
Merkle has released its CX Imperatives report for the past 12 years, and this is the first year its forward-looking flagship piece is based on proprietary research. This report,...
A FedEx Express study has revealed that small and medium-sized enterprises (SMEs) in
Singapore were top exporters by revenue in the Asia-Pacific last year.
Singapore’s SMEs generated an average annual exporting revenue of US$1.75 million
(S$2.38 million), ahead of the US$1.21 million average recorded across countries in the
Asia-Pacific.
Singapore also held the top...
Southeast Asian Businesses must be prepared for the age of voice-first everything.
Would you
buy a product or service from a company you have not heard of but was recommended
by your voice-based personal assistant? Well, 46% of consumers in Southeast
Asia recently surveyed
said they would.
Moreover, millennials
(49%) and Gen X (46%) consumers...
E-commerce enabler Shopmatic is offering zero hosting charges to anyone signing up between 3rd June and 31st August 2021.
As part of its 'Inspiring Entrepreneurship Programme' merchants will be able to use the entire Shopmatic platform for setting up their ecommerce presence without paying any sign-up charges. All they will pay is...
A comprehensive MoEngage report titled Future of Marketing: Why Personalization Matters, reveals that marketing executives do not believe that their current personalization efforts are strong enough. Just 34% of respondents ranked their satisfaction score as a 4 or above regarding their personalization results.
The report includes new data compiled from...
The world of advertising production and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors.
Agencies simplified the process of engaging and organizing multiple production vendors to accomplish numerous specialist...
Branch has released the report titled The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This study offers valuable insights into the mobile marketing landscape in Southeast Asia, highlighting trends, challenges and emerging strategies for mobile growth.
"The future of mobile app marketing in Southeast Asia is brimming...
Salesforce has released its State of Data and Analytics report with key trends from over 10,000 analytics, IT, and business leaders across 18 countries, including 600 from Singapore.
The report highlights trends impacting data leaders including strategies used to navigate rapid advancements in artificial intelligence (AI), challenges organisations face in realising the...
It doesn’t matter if you are a company manager or business owner, been in business for decades or recently set up. Each of us faces unique challenges under the pressure of COVID-19.
At times like these, it’s natural to seek insights via trusted experts – from economics professors and medical...
HubSpot has released new data from a global research survey that indicates companies in Singapore are transforming their business models in response to global megatrends such as generative AI and changing customer expectations.
From economic downturns to the rise of new social channels, businesses have to pivot with the times,...
