Sales & marketing

SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...

Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.  The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter,...

Criteo, an international commerce marketing company, released on 5 November seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival. Originating in China during the 1990s as celebration for single people, it has grown into a mainstream event and one of the most popular shopping days.

DBS announced on 25 March a suite of digital solutions to support the F&B services industry which has about 8,000 establishments impacted by tightened safe distancing measures as a result of the COVID-19 situation.  With Singapore residents being encouraged to change their eating habits from dining out to...

The world of advertising production and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors. Agencies simplified the process of engaging and organizing multiple...

New research from OpenText reveals the growing level of concern among Singaporeans over the privacy and protection of personal data since the start of the pandemic. The survey findings demonstrate an overall lack of knowledge about what specific data is stored, and for what...

Ascent Solutions Pte Ltd is a Singaporean industrial Internet of Things (IoT) track-and-trace solutions provider established in 2010. Today it has expanded to help businesses across the world attain accountability and traceability over valuable cargoes in the forms of assets, persons, and vehicles. While...

Lemi, an exploration-driven social sharing platform based in Hong Kong, has announced the launch of a digital coupon service that supports businesses as they recover from losses incurred during the pandemic. Lemi's coupon service helps businesses generate an additional revenue stream and broaden their...

Integral Ad Science released the sixteenth edition of the Media Quality Report, highlighting brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. This provides transparency into the performance and quality of APAC digital media, alongside global comparisons. Key...

DHgate, a cross-border e-commerce marketplace in China has shared market trends for merchants to observe and follow during an uncertain time. From opportunism to long-termism In the past three years, cross-border e-commerce has experienced a booming time and also a slowdown due...