SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater financial inclusion...
Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.
The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter, indicating an easing of business sentiment...
Criteo, an
international commerce marketing company, released on 5 November seasonal
data which showed that Singles’ Day is still Singapore’s biggest shopping
festival. Originating
in China during the 1990s as celebration for single people, it has grown
into a mainstream event and one of the most popular shopping days.
While
Singles Day is still the...
Google, the Economic Development Board (EDB), the Infocomm Media Development Authority (IMDA) and SkillsFuture Singapore (SSG) have announced Skills Ignition SG - A Grow With Google Program in support of the SGUnited Jobs and Skills Package.
A new jobs and skills training initiative for 3,000 local entry-level and mid-career job-seekers,...
Appier has announced the campaign results of implementing its AI-based marketing personalization cloud for EF Shop, a Taiwanese fashion e-commerce brand, which has worked with Appier since 2019 to create a more engaging and personalized shopping experience.
EF Shop teamed up with Appier to initiate three-phases of digital transformation that uses...
Founded in 1973, Pet Lovers Centre started with the aim of providing customers with everything they need to pamper their pets. In 1999, they opened their first themed “The Pet Safari” store to bring the best pet products and services together under one roof.
Today, the brand’s maroon logo is...
Informa Tech has launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.
The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the...
Criteo unveiled key insights from the 2023 Singles' Day sales across Southeast Asia (SEA) and Greater China.
Singles' Day (11/11) presents an enormous opportunity for retailers in these regions to connect with consumers at crucial decision-making moments, build brand loyalty and stand out from the competition.
In 2023, online retail transactions in SEA surged 140%...
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad channels, ranging...
Instead of bringing businesses closer to their customers, Singapore’s digital pivot last year has in fact widened the gap between what consumers expect of brands, and what businesses actually deliver.
According to the new ‘Heart Matters’ study announced by SAP, Singapore’s consumers find that businesses fall short of expectations by...
