Home Sales & marketing

Sales & marketing

SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...
Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.  The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter,...
Criteo, an international commerce marketing company, released on 5 November seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival. Originating in China during the 1990s as celebration for single people, it has grown into a mainstream event and one of the most popular shopping days.
While large corporations have the resources to engage enterprise level solutions, and small teams may find that free tools suffice, mid-level companies often find themselves caught in-between. In the second part of our interview with Dharmesh Shah, SMEhorizon discusses how such mid-level companies can also benefit from...
New research from OpenText has revealed that nearly half (45%) of Singaporean consumers would never buy from a brand again if it was accused of working with unethical suppliers. Instead, they would look to find an alternative brand that engages in responsible sourcing. The...
As Singaporeans brace themselves for another year of rising prices, many are looking for ways to counter the effects of inflation.One way that businesses can help keep their costs down is through search engine optimization (SEO). By optimizing their websites and improving their online presence, companies can...
Founded in 1982 by Jackson Chua, Chuan Kok is a homegrown company that has matured into a leading supplier of hydraulics components in the oil and gas industry. Like many other businesses, they realised the need for digitalisation, but, as a self-described “old uncle’s business”, they found...
Lummo, formerly BukuKas, is expanding its offerings to help entrepreneurs from MSMEs in Indonesia and Southeast Asia manage digital channels more efficiently, create close direct relationships, and build brand presence online. To this end they are collaborating with MoEngage to enable their online direct-to-consumer...
Many of the macroeconomic headwinds which created turbulent operating environments for businesses in 2022 are forecasted to persist, with rising inflation, volatile monetary policies, supply chain disruptions and political conflict continuing to impact growth, certainty and stability. In its recent Regional Economic Outlook Report...
As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by half of employers...