SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater financial inclusion...
Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.
The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter, indicating an easing of business sentiment...
Criteo, an
international commerce marketing company, released on 5 November seasonal
data which showed that Singles’ Day is still Singapore’s biggest shopping
festival. Originating
in China during the 1990s as celebration for single people, it has grown
into a mainstream event and one of the most popular shopping days.
While
Singles Day is still the...
Salesforce has partnered with SBF for the Salesforce Small Business Relief Grants Programme to support selected Singapore-registered small and medium-sized enterprises (SMEs). Applications for the grant opened on 23 November 2020.In partnership with SBF, Salesforce is offering S$960,000 in cash grants to selected SMEs to aid their recovery and...
Infobip has released a study revealing that customers prefer a hybrid customer experience (CX). The study reinforces the need for businesses to optimize CX with automated, digital channels while ensuring they provide accessibility to human agents, or risk losing customers to competitors.The commissioned study, titled 'Redefining Human and Automated Engagement...
Research from Infobip reveals the growing trend towards conversational experiences for customer communications.
The data, from 449 billion communications interactions on Infobip's platform across 2022, shows the rapid growth of interactions on chat apps such as WhatsApp Business Platform and social media channels such as Instagram for many customer needs.Customer conversations...
Sinch has announced the results from a survey of more than 2,000 global consumers on how they engage with brand communications. The findings reveal a strong preference for email over other channels, however most respondents will reevaluate their relationship with brands whose emails regularly end up in the spam folder.
In fact, 52.7%...
Kantar reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped opportunity on the table. A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry.
The findings come from GenAI for marketing:...
Southeast Asian Businesses must be prepared for the age of voice-first everything.
Would you
buy a product or service from a company you have not heard of but was recommended
by your voice-based personal assistant? Well, 46% of consumers in Southeast
Asia recently surveyed
said they would.
Moreover, millennials
(49%) and Gen X (46%) consumers...
Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future.
The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the perspectives of 1,000 consumers in Singapore....
