SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...
Criteo, an
international commerce marketing company, released on 5 November seasonal
data which showed that Singles’ Day is still Singapore’s biggest shopping
festival. Originating
in China during the 1990s as celebration for single people, it has grown
into a mainstream event and one of the most popular shopping days.
Instead of bringing businesses closer to their customers, Singapore’s digital pivot last year has in fact widened the gap between what consumers expect of brands, and what businesses actually deliver.
According to the new ‘Heart Matters’ study announced by SAP, Singapore’s consumers find that...
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad...
Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to...
Deliveroo for Business (DfB), the corporate arm of Deliveroo, has revealed a growing trend among organisations in Singapore and Hong Kong turning to food delivery as they look for new ways to meet the emotional needs of employees working remotely due to the COVID-19 pandemic.
This past year has been especially challenging for SMBs in the region, with International Data Corporation (IDC) reporting 70.6 percent of micro and SMBs forced to temporarily cease operations due to the pandemic.
In response, TikTok has introduced Shop Local Saturday, an initiative to...
A
Genesys
survey revealed
that 55% of Singaporean respondents shared becoming so frustrated when
soliciting customer support that they swear or even cry. This figure is similar
to U.K. survey results (50%) but pales in comparison to the 60% response
in India. Other highly emotional country
results include China (58%), the US (52%), and Malaysia (51%),
compared to only 19% of...
Integral Ad Science (IAS) surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy and targeted advertising to understand how they perceive data privacy and digital advertising practices amid growing data privacy regulations.
Consumers are spending more time online than ever and more time...
