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SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater financial inclusion...
Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.  The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter, indicating an easing of business sentiment...
Criteo, an international commerce marketing company, released on 5 November seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival. Originating in China during the 1990s as celebration for single people, it has grown into a mainstream event and one of the most popular shopping days. While Singles Day is still the...
Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to prepare for...
Small and medium-sized businesses (SMBs) in Singapore have had to pivot from their traditional brick-and-mortar operations and move online in the face of COVID-19 disruptions. Aided by global payment systems, some have managed to thrive and expand their reach overseas. 25% of online SMBs in Singapore reported a positive experience...
A comprehensive MoEngage report titled Future of Marketing: Why Personalization Matters, reveals that marketing executives do not believe that their current personalization efforts are strong enough. Just 34% of respondents ranked their satisfaction score as a 4 or above regarding their personalization results. The report includes new data compiled from...
Imagine eagerly awaiting your recent order from Shopee. But when the estimated delivery day arrives, there's no sign of it. Frustration sets in and you are contacting their customer service helpline for answers and a solution. But instead of a direct answer to your problems, what follows is a...
The concept of cashback is not new – it has long been recognised as a loyalty programme designed to attract and retain customers. However, its potential extends far beyond loyalty. Today, it is a tool that boosts and enhances consumers’ perception of savings, which in turn can empower purchasing...
Deliveroo for Business (DfB), the corporate arm of Deliveroo, has revealed a growing trend among organisations in Singapore and Hong Kong turning to food delivery as they look for new ways to meet the emotional needs of employees working remotely due to the COVID-19 pandemic.  Since February, Deliveroo has seen...
CHEQ has released data that shows 34% of direct website visits in Japan comes from a bots or fake user. This rate is higher than the APAC region at-large, which typically experiences 21% bot traffic from organic and direct sources. Globally, the percentage of invalid traffic from these sources hovers around 27%.  The...