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SingSaver, a Singapore-based financial comparison platform, has identified cashback as the number one reward women look for when choosing a credit card. The survey of women aged 21-55, which includes millennials, also sheds light on women’s changing attitudes to personal finance and indicates a shift towards greater...
Singapore SMEs are looking to invest in business transformation despite expectations of a soft economic environment outlook in the next six months, together with lower turnover and profitability.  The SBF-DP SME Index (the Index) has seen a dip from 50.7 to 50.4 this quarter,...
Criteo, an international commerce marketing company, released on 5 November seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival. Originating in China during the 1990s as celebration for single people, it has grown into a mainstream event and one of the most popular shopping days.
Payoneer Inc., a global payment and commerce-enabling platform, has announced a multifaceted relationship with Mastercard. Beginning with the Payoneer Digital Purchasing Mastercard, targeted at SMBs, eCommerce sellers and freelancers worldwide, Payoneer and Mastercard will work closely to better meet the needs of the B2B market. This...
Over the last few years, we have seen seismic shifts in consumer behaviours and expectations in the wake of the pandemic and its related lockdowns. As COVID becomes endemic, we see life resuming with some sense of normality and a renewed interest by people to do more...
Best SEO Marketing Pte Ltd shares 3 ways on how businesses can better market themselves amidst the COVID-19 pandemic. Tip 1: Understanding the important numbers of your business Most businesses should take this time of slow growth to understand two important metrics in their business:...
With Black Friday (26 November) and Cyber Monday (28 November) looming in the United Kingdom, Everlytic says that retailers need to consider how best to differentiate their customer communication amidst the inevitable barrage of email marketing traffic. In the week running up to Black Friday last year, Everlytic's email...
United Overseas Bank (UOB) has announced its collaboration with Getz, an end-to-end food and beverage (F&B) digital solution provider, to help F&B businesses set up their online storefronts quickly while also lowering the cost of delivering food to consumers. With almost seven in 10...
Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
Singapore’s rollout of vaccinations and the permission for more employees to return to their workplaces give cautious hope that a sense of normalcy may return. However, the accelerated pace of digital transformation and other changes wrought by the pandemic shows no sign of abating.