The world has become increasingly interconnected, and in an era marked by internationalization, e-commerce businesses are inevitably looking beyond their domestic markets to seize opportunities for growth on the global stage. However, shopping behaviors are changing worldwide as costs of living remain a top consumer concern. As such, consumers...
Kantar has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others.
Media Reactions 2022, the third edition of Kantar's global Ad Equity ranking of media channels and media brands,...
Stay-home measures implemented across the ASEAN region didn’t stop users from shopping. Some estimates noted that e-commerce takings in Southeast Asia soared 96 percent compared with the same period last year, for the week that ended on May 11. From online marketplaces to livestream sales, retailers have gotten creative...
Ascent Solutions Pte Ltd is a Singaporean industrial Internet of Things (IoT) track-and-trace solutions provider established in 2010. Today it has expanded to help businesses across the world attain accountability and traceability over valuable cargoes in the forms of assets, persons, and vehicles.
While traditional methods for managing sales data...
Informa Tech has launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.
The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the...
According to Zendesk’s CX Accelerator report , ‘exceptional’ is what businesses must strive for when it comes to meeting customer expectations.
However, just 7% of Singapore businesses are qualified as ‘CX Champions’ – those considered the highest standard-bearers – meaning there are only a few organisations in Singapore delivering exceptional...
Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to prepare for...
Forrester's 2023 Malaysia Banking Customer Experience Index (CX Index™) reveals that banks in Malaysia have been steadily improving their CX quality over the past two years.
This year's top brand, Maybank, saw an improvement in its CX performance as it recorded 21 positive interactions for every negative one, which is more than twice the...
An International Data Corporation (IDC) report titled "How Do Experiential Value Streams Contribute to Customer Success? " highlights that amidst looming recession fears shared by nearly half of Asia/Pacific including Japan (APJ) organizations, customer experience (CX) stands as a top priority, largely immune to budget cuts and essential for investment...
According to Forrester's 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial services brands across automotive/home insurance and...
