It seems almost a cliché to say that one’s business is committed to quality; after all, the products and solutions offered by tech companies form the foundations of both work and leisure in the modern world, and customers have come to expect rock-solid quality assurance.
Southeast Asian Businesses must be prepared for the age of voice-first everything. Would you buy a product or service from a company you have not heard of but was recommended by your voice-based personal assistant? Well, 46% of consumers in Southeast Asia recently surveyed said they would.
Recent technologies such as cloud and the Internet of Things (IoT) have disrupted the business landscape, leveling the playing field for small medium businesses (SMBs) to compete with established industry players in today’s digital economy. With SMBs making up 99% of Singapore companies, contributing 50% of the...
As Joseph Pine and James H. Gilmore stated in the 1998 article “Welcome to the Experience Economy”: “From now on, leading-edge companies, whether they sell to consumers or businesses, will find that the next competitive battleground lies in staging experiences.” The experience thus becomes the relevant unique selling point that is decisive for...
Cybersecurity threats from malware continue to be a significant risk for organisations large and small. The headline-grabbing, sophisticated attacks of the past couple of years have showcased companies’ vulnerability to threats, and these attacks are only becoming more common.  Singapore’s Cyber Security Agency (CSA) reported that in 2018,...
As technology lowers the barriers to entry across a multitude of industries, it is increasingly hard for SMEs to gain the attention of their target audience’s attention in today’s saturated information landscape. Consumers receive a constant stream of offers and marketing communications from an array of brands and sectors across myriad...