Local businesses celebrated for National Day

Photo by Mikhail Nilov

As part of this year’s National Day festivities, Amazon is recognising small and medium-sized businesses (SMBs) in Singapore and showcasing their success stories with a dedicated ‘Shop Local’ storefront on Amazon.sg.

The storefront features deals from SMBs across categories including home and home improvement, electronics, kitchen and dining, health and personal care, toys and games, groceries and more.

With Amazon’s latest 2021 study revealing that more than half of Gen Z Singaporeans are #ShopLocal fans, the curated storefront further builds on the strong Shop Local momentum from this year’s Prime Day (21 & 22 June), which delivered large sales to small businesses on Amazon.sg. More than 17,000 small businesses participated in Prime Day 2021, of which 7,000 joined for the first time.

“Our Shop Local storefront aims to directly connect brands and shoppers across Singapore, providing over 225 free tools to help SMBs get online and scale,” says Bernard Tay, Country Leader, Amazon.sg Seller Services.

“As we celebrate our resilience this National Day, we hope that Singaporeans will continue supporting SMBs in Singapore,”

 Notable SMBs featured on Amazon’s dedicated Shop Local storefront include Hook Coffee, which started offering its products on Amazon.sg in July 2020, relying on Fulfilment by Amazon (FBA) to sell and manage its stock and deliveries domestically; beauty brand Jomingo; and Oddbods.

“Amazon is a really good platform for start-ups keen to sell their products online and understand how the e-commerce business works,” said Wayne Lai, CEO, Hook Coffee, adding that it makes it easy for them to sustain operations and reach customers beyond their network.