BNPL solution to be offered on social channels

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hoolah has announced a regional partnership with to offer merchants across Singapore, Malaysia, and Hong Kong a BNPL solution accessible through social and chat networks.

Through this partnership, merchants have can offer hoolah’s Buy Now Pay Later solution to their customers regardless of platform – including Facebook, Instagram, LINE, Pinterest, Telegram, Twitter, WeChat, WhatsApp, SMS, YouTube, and more.

Boosting the shopping experience through social media, enables retailers to connect with their customers, who can browse and shop on any social or chat network of their choice – including Facebook, Instagram, LINE, Pinterest, Telegram, Twitter, WeChat, WhatsApp, and YouTube.

Meanwhile, hoolah solves retailers’ biggest challenges of driving conversion, basket increase, customer traffic, and loyalty with an omnichannel BNPL solution. 

This partnership comes at an opportune time when businesses in Asia are pivoting to e-commerce and social commerce to keep up with consumer preferences, as they increasingly value on-demand convenience and personalised experiences.

In addition, the upward trends of online shopping and conversational commerce are set for further growth, with 94% of chat-first shoppers in Southeast Asia  expected to maintain or increase their spending.

Stuart Thornton, CEO and Co-Founder of hoolah says, “We’re happy to be able to further boost the shopping experience by being at the intersection – wherever the merchant is selling and the consumer is buying. Together with, it’s an incredible opportunity to help empower the retail industry in Asia and boost growth by offering Buy Now Pay Later to conversational commerce merchants and their customers by extension, no matter how big or small the business.”