According to Forrester's 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial...
Mega
Adventure,
which operates the Mega Zip flying fox in Mega Adventure Park on Sentosa, announced
that it has implemented the WishTrip tourism
experience management platform as part of an effort to enhance its
customer experience and provide a better in-park experience to Japanese,
Korean, Chinese and other visitors from Asia and
beyond.
Through
this SaaS-based...
A survey of 1,200 consumers across the U.K., U.S. and Germany by ESG software, data and consulting firm Sphera has found that unaffordable green products and inaccessible or unreliable product data is hampering sustainable buying choices and behaviors.
Against a backdrop of record-breaking inflation, 31% of consumers pinpoint...
Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad...
Consumers in Singapore visit more than five (5.4) online retailers on average before deciding where to buy, according to a new 'Singapore Retail Trends' report commissioned by Amazon.
The report also found that over two-thirds (68.3%) of Singaporean shoppers look both online and in-store...
As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by half of employers...
Instead of bringing businesses closer to their customers, Singapore’s digital pivot last year has in fact widened the gap between what consumers expect of brands, and what businesses actually deliver.
According to the new ‘Heart Matters’ study announced by SAP, Singapore’s consumers find that...
Singaporean consumers cite delivery and payment issues as top concerns when shopping online, but retailers could be doing more to address these concerns, according to a recent survey by payments and commerce automation platform Primer.
Conducted online in May 2023 across 300 retail business decision...
New research from OpenText reveals the growing level of concern among Singaporeans over the privacy and protection of personal data since the start of the pandemic.
The survey findings demonstrate an overall lack of knowledge about what specific data is stored, and for what...
