Mega Adventure, which operates the Mega Zip flying fox in Mega Adventure Park on Sentosa, announced that it has implemented the WishTrip tourism experience management platform as part of an effort to enhance its customer experience and provide a better in-park experience to Japanese, Korean, Chinese and other visitors from Asia and beyond.
Through this SaaS-based tourism experience management platform, tourist destinations can to play a more active role in shaping visitors’ travel experiences by learning more about their visitors, personalizing their experiences and improving their online reputations. Visitors using the smartphone app can more easily navigate sites, find information and record their memories that in turn become marketing for the destination. The platform’s instant translation capability expands the number of tourists that destinations can connect and communicate with during their visits.
WishTrip Founder and Co-CEO Yakov Slushtz said that WishTrip aims to help Mega Adventure provide even more meaningful experiences, by enabling the park to gain a better understanding of its visitors’ travel habits. These insights will help Mega Adventure create more authentic interactive digital experiences.
Zishan Amir, Mega Adventure’s General Manager, remarked that the platform’s instant translation feature means that Mega Adventure can now provide “exhilarating experiences to anyone from anywhere.”
“Thrill seekers from every walk of life will now be able to visit Mega Adventure and understand immediately where to go and what is going on,” he added, noting that the benefit of having user generated content embedded into the app means that visitors get to immerse themselves into the experience before trying out the activities.”
“We also love that WishTrip gives all of our users beautiful and attractive souvenir albums and videos so that they can reflect back on their adventures for years to come,” he concluded.
The rapid rise of a new middle class in Asia has facilitated a boom in the building of Aerial Adventure Parks and Zip Lines. These attractions have global ambitions, to entice and thrill adventure seekers from Asia and around the world.
To stand out from the competition, Aerial Adventure Parks increasingly need to meet tourists’ evolving expectations. Smartphone carrying travelers have come to expect real-time interaction with the parks they visit. In return, parks that are able to greet their visitors as soon as they arrive and offer them ideas on what to see and do during their visits are much more likely to create valuable, ongoing relationships with today’s discriminating tourists.