Integral Ad Science (IAS) surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy and targeted advertising to understand how they perceive data privacy and digital advertising practices amid growing data privacy regulations.  Consumers are spending more time online than ever and more time...
Research by DBS on digital transformation found widespread enthusiasm among companies to digitalise customer experience and engagement but they faced significant challenges in achieving success.The findings were based on a global survey of 1,225 executives from commercial and finance/treasury teams across 22 markets in APAC, Europe and...
A whitepaper released by Ascential Digital Commerce highlights the rapid growth of ecommerce sales across Southeast Asia (SEA) and explores the opportunities and challenges consumer brands face as ecommerce becomes the number one driver of retail strategy in the region.   Navigate Retail 5.0 in...
COVID-19 has done much to change the purchase habits of consumers around the world, especially by significantly accelerating the adoption of online commerce. Around the world, retail stores shut down as countries entered lockdowns to prevent the spread of the virus during the start of the pandemic....
Mega Adventure, which operates the Mega Zip flying fox in Mega Adventure Park on Sentosa, announced that it has implemented the WishTrip tourism experience management platform as part of an effort to enhance its customer experience and provide a better in-park experience to Japanese, Korean, Chinese and other visitors from Asia and beyond. Through this SaaS-based...
The world of advertising production and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors. Agencies simplified the process of engaging and organizing multiple...
Small and medium-sized businesses (SMBs) in Singapore have had to pivot from their traditional brick-and-mortar operations and move online in the face of COVID-19 disruptions. Aided by global payment systems, some have managed to thrive and expand their reach overseas. 25% of online SMBs...
A study of over 3,300 buyers and 2,100 sellers across Malaysia by online marketplace platform Shopee on its users, examines the impact Malaysians are making on the economy through their continued online shopping behaviours. The Celebrating the Heart of Malaysia on E-Commerce marketplace survey from...
The COVID-19 pandemic has forced organizations to accelerate the shift to digital-first in their customers-related initiatives – from customer engagement to transactions and experiences. In fact, according to the IDC COVID-19 Impact Survey , 47% of senior executives in the region expect that their customer engagement model...
Frost & Sullivan's recent analysis, Global Halal Economy Growth Opportunities, finds that the halal economy is experiencing an upward trend as the demand for halal products from Muslims and non-Muslim nations increases. The main factors driving the halal industry are favorable population demographics, government policies,...