With Black Friday (26 November) and Cyber Monday (28 November) looming in the United Kingdom, Everlytic says that retailers need to consider how best to differentiate their customer communication amidst the inevitable barrage of email marketing traffic. In the week running up to Black Friday last year, Everlytic's email...
hoolah has announced a regional partnership with Jumper.ai to offer merchants across Singapore, Malaysia, and Hong Kong a BNPL solution accessible through social and chat networks. Through this partnership, merchants have can offer hoolah’s Buy Now Pay Later solution to their customers regardless of platform...
New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined digital experience post-COVID. The new data – from a survey of 1,000 Singaporean respondents – reveals that 71% of...
Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future. The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the...
E-commerce enabler Shopmatic is offering zero hosting charges to anyone signing up between 3rd June and 31st August 2021.  As part of its 'Inspiring Entrepreneurship Programme' merchants will be able to use the entire Shopmatic platform for setting up their ecommerce presence without paying any sign-up...
Criteo has announced their latest research around ecommerce trends observed during Ramadan this year, which took place from 12 April to 12 May. The second year in a row that Muslims are observing Ramadan under COVID-19 conditions, Criteo’s data revealed an uptick in indexed...
This past year has been especially challenging for SMBs in the region, with International Data Corporation (IDC) reporting 70.6 percent of micro and SMBs forced to temporarily cease operations due to the pandemic.  In response, TikTok has introduced Shop Local Saturday, an initiative to...
Instead of bringing businesses closer to their customers, Singapore’s digital pivot last year has in fact widened the gap between what consumers expect of brands, and what businesses actually deliver. According to the new ‘Heart Matters’ study announced by SAP, Singapore’s consumers find that...
As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by half of employers...
Singapore’s rollout of vaccinations and the permission for more employees to return to their workplaces give cautious hope that a sense of normalcy may return. However, the accelerated pace of digital transformation and other changes wrought by the pandemic shows no sign of abating.