Digitalisation has brought convenience and connectivity, but it has also raised expectations and tested consumers’ patience. According to research from Twilio, Singapore consumers are the most digitally impatient in the Asia Pacific & Japan (APJ) region.
The study, titled “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?”,...
According to the GoDaddy 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market.
Social media: a...
Contrary to widespread industry fears about AI-driven search reducing website traffic, a new report from NP Digital finds that many marketers are actually seeing stable or improved performance since the launch of Google’s AI Overviews.
In its newly released 2025 Organic Search Engine Trends Report, NP Digital, the performance marketing...
Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide.
Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased...
A new Infobip report titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth," with research insights by leading analyst firm IDC explores the intrinsic link between hyper-personalization and CPaaS (communications-platform-as-a-service) in which real-time, data-driven insights deliver improvements to customer journeys.
Asia-Pacific (APAC) businesses are already using CPaaS solutions to harness real-time customer...
Taboola has announced a new report based on a survey conducted with Qualtrics, a leading company in experience management working with nearly 20,000 organizations worldwide.
Performance advertising on social media is rapidly growing—industry forecasts predict that social media ad spend will reach $239 billion in 2025 and is projected to reach $273 billion in 2026.
However, new research found that...
Despite growing economic uncertainty, 4 in 5 APAC retailers say they are confident in their ability to successfully implement their customer engagement strategy over the next 12 months.
This is according to a new survey conducted by Twilio, at the National Retail Federation’s 2025 Retail’s Big Show Asia Pacific.
Yet, beneath this optimism...
Across Asia Pacific, small and medium businesses are confronting a familiar set of hurdles: high customer expectations, growing operational complexity, and a persistent need to do more with less.
While larger enterprises have long relied on advanced technology and sizeable workforces to meet demand, SMBs often find themselves stretched thin....
impact.com in collaboration with Cube, has released the third edition of their annual eCommerce influencer marketing report in the region. Titled ‘E-commerce Influencer Marketing in Southeast Asia’, the 2025 report reveals how affiliate marketing is emerging as a powerful engine for influencer commerce growth, as brands and creators navigate...
Kantar reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped opportunity on the table. A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry.
The findings come from GenAI for marketing:...
