CHEQ has released data that shows 34% of direct website visits in Japan comes from a bots or fake user. This rate is higher than the APAC region at-large, which typically experiences 21% bot traffic from organic and direct sources. Globally, the percentage of invalid traffic...
Appier has announced the campaign results of implementing its AI-based marketing personalization cloud for EF Shop, a Taiwanese fashion e-commerce brand, which has worked with Appier since 2019 to create a more engaging and personalized shopping experience. EF Shop teamed up with Appier to initiate...
Lummo, formerly BukuKas, is expanding its offerings to help entrepreneurs from MSMEs in Indonesia and Southeast Asia manage digital channels more efficiently, create close direct relationships, and build brand presence online. To this end they are collaborating with MoEngage to enable their online direct-to-consumer...
Integral Ad Science released the sixteenth edition of the Media Quality Report, highlighting brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. This provides transparency into the performance and quality of APAC digital media, alongside global comparisons. Key...
Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z or Zoomers (consumers aged between 16 and 24) now - and accept that they are very different from previous generations. This demographic, who...
A region wide consumer survey by Lazada in collaboration with Milieu Insight has established that a large number of shoppers (73%) now consider shopping online to be integral to everyday life, with 67% of them identifying eCommerce Mega Campaigns as a key factor in shaping their consumer...
An abundance of information and options are causing confusion in the customer journey. Indeed, choice overload is blamed by the 80% of people who have difficulty of making purchase decisions blame choice overload as the culprit. As consumers, we all need help sometimes making sense of...
Global marketplace accelerator Pattern has analysed 40 consumer brands selling on Tmall Global, the cross-border platform of China's largest online marketplace, to understand and create benchmarks for best practice on the platform. The analysis has been published in the company's Tmall Global Benchmarking Report that is available for...
ASEAN consumers are more influenced by sustainability issues than ever before as they recognise the impact of climate change on their children’s well-being, according to the UOB ASEAN Consumer Sentiment Study 2021. Driving this increased awareness of and motivation towards sustainability are the younger generations...