Founded in 2017, PRISM+ is a local consumer electronics brand known for its gaming monitors and 4K TVs. While their most visible achievement is gaining a major market share in a short period of time, a behind-the-scenes factor in their success is successfully scaling their Customer Experience...
Small and medium-sized businesses (SMBs) in Singapore have had to pivot from their traditional brick-and-mortar operations and move online in the face of COVID-19 disruptions. Aided by global payment systems, some have managed to thrive and expand their reach overseas. 25% of online SMBs...
With the government gradually easing border restrictions under COVID-19, businesses have been looking at new ways to capture opportunities in the local market over the course of the pandemic in order to generate positive momentum. Chinese expats in Singapore form a significant demographic that...
New research from OpenText has revealed that nearly half (45%) of Singaporean consumers would never buy from a brand again if it was accused of working with unethical suppliers. Instead, they would look to find an alternative brand that engages in responsible sourcing. The...
The world of advertising production and the roles of the companies who inhabit it used to be clearly defined. There once was a tried-and-tested linear process of baton-passing from brands to agencies to production vendors. Agencies simplified the process of engaging and organizing multiple...
With Black Friday (26 November) and Cyber Monday (28 November) looming in the United Kingdom, Everlytic says that retailers need to consider how best to differentiate their customer communication amidst the inevitable barrage of email marketing traffic. In the week running up to Black Friday last year, Everlytic's email...
hoolah has announced a regional partnership with Jumper.ai to offer merchants across Singapore, Malaysia, and Hong Kong a BNPL solution accessible through social and chat networks. Through this partnership, merchants have can offer hoolah’s Buy Now Pay Later solution to their customers regardless of platform...
New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined digital experience post-COVID. The new data – from a survey of 1,000 Singaporean respondents – reveals that 71% of...
Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future. The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the...
E-commerce enabler Shopmatic is offering zero hosting charges to anyone signing up between 3rd June and 31st August 2021.  As part of its 'Inspiring Entrepreneurship Programme' merchants will be able to use the entire Shopmatic platform for setting up their ecommerce presence without paying any sign-up...