Over the last few years, we have seen seismic shifts in consumer behaviours and expectations in the wake of the pandemic and its related lockdowns. As COVID becomes endemic, we see life resuming with some sense of normality and a renewed interest by people to do more...
A whitepaper released by Ascential Digital Commerce highlights the rapid growth of ecommerce sales across Southeast Asia (SEA) and explores the opportunities and challenges consumer brands face as ecommerce becomes the number one driver of retail strategy in the region.
Navigate Retail 5.0 in...
eBay has unveiled its study on online businesses across the six Southeast Asian markets of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
The "Southeast Asia Small Online Business Trade Report 2022" ("Report") highlights how small and medium-sized enterprises (SMEs) in these countries are using the eBay e-commerce marketplace to successfully sell...
Infobip has released a study revealing that customers prefer a hybrid customer experience (CX). The study reinforces the need for businesses to optimize CX with automated, digital channels while ensuring they provide accessibility to human agents, or risk losing customers to competitors.The commissioned study, titled 'Redefining Human and...
A MoEngage study, The State of Insights-led Customer Engagement in North America Report 2022, discusses the customer, journey, and campaign insights measured by marketers and the challenges they face due to their tech stack limitations.
The study polled 2,000 marketers at the manager, senior manager, director,...
The Kantar Media Reactions 2021 survey of global marketers reveals that over 70% of advertisers are growing their investment in digital platforms in 2022.
Marketers across Southeast Asia increased advertising and media investment last year as more media channels became digitised with spend in the sector, globally growing by...
CHEQ has released data that shows 34% of direct website visits in Japan comes from a bots or fake user. This rate is higher than the APAC region at-large, which typically experiences 21% bot traffic from organic and direct sources.
Globally, the percentage of invalid traffic...
Appier has announced the campaign results of implementing its AI-based marketing personalization cloud for EF Shop, a Taiwanese fashion e-commerce brand, which has worked with Appier since 2019 to create a more engaging and personalized shopping experience.
EF Shop teamed up with Appier to initiate...
Lummo, formerly BukuKas, is expanding its offerings to help entrepreneurs from MSMEs in Indonesia and Southeast Asia manage digital channels more efficiently, create close direct relationships, and build brand presence online.
To this end they are collaborating with MoEngage to enable their online direct-to-consumer...
