A comprehensive MoEngage report titled Future of Marketing: Why Personalization Matters, reveals that marketing executives do not believe that their current personalization efforts are strong enough. Just 34% of respondents ranked their satisfaction score as a 4 or above regarding their personalization results.
The...
If Christmas is the season of giving, the period after is the season to continue receiving for brands - provided they are ready to seize business opportunities quickly. Especially for small and medium-sized businesses (SMBs), this window of time in the post-holiday season, also known as Q5,...
Earlier in November, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh...
A Shopee study explored the impact of Malaysian influencers on informing Malaysians' purchase decisions online. Its marketplace study examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.Five in ten of Malaysians relate most to...
As Singaporeans brace themselves for another year of rising prices, many are looking for ways to counter the effects of inflation.One way that businesses can help keep their costs down is through search engine optimization (SEO). By optimizing their websites and improving their online presence, companies can...
Deliverect has announced global research which revealed that more people are purchasing takeaway or delivery orders today than they were before the recent increase in cost of living.
The survey, which was commissioned by Deliverect and conducted by Censuswide, found that 57.34% of consumers...
New research from OpenText reveals the growing level of concern among Singaporeans over the privacy and protection of personal data since the start of the pandemic.
The survey findings demonstrate an overall lack of knowledge about what specific data is stored, and for what...
Kantar has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others.
Media Reactions 2022, the third edition of Kantar's global Ad Equity ranking...
A report by MIT Technology Review Insights explores how global organizations are reassessing their customer experience (CX) workforce and processes in the post-pandemic era.
The report, "Customer experience and the future of work," is produced in association with Genesys and is based on a survey of...
Frost & Sullivan's recent analysis, Global Halal Economy Growth Opportunities, finds that the halal economy is experiencing an upward trend as the demand for halal products from Muslims and non-Muslim nations increases.
The main factors driving the halal industry are favorable population demographics, government policies,...
