Veeva Systems has released its latest Veeva Pulse Field Trends Report, showing connected sales and marketing engagement helps biopharmas balance healthcare professionals' (HCP) need for deep scientific information on complex medicines as they become more time constrained.
Data reveals synchronizing in-person engagements with promotional touchpoints improves education and increases treatment adoption.
While HCPs...
Branch has released the report titled The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This study offers valuable insights into the mobile marketing landscape in Southeast Asia, highlighting trends, challenges and emerging strategies for mobile growth.
"The future of mobile app marketing in Southeast Asia is brimming...
Sinch has unveiled its 2025 "State of Email Deliverability" report through its email platform, Mailgun. The report analyzes the most pressing challenges, emerging trends, and evolving strategies in email deliverability, offering businesses actionable insights to optimize email performance and reach their audiences more efficiently and effectively.
In the report, Mailgun surveyed...
In the report, IDC FutureScape: Worldwide Future of Customer Experience 2025 Predictions — Asia/Pacific (Excluding Japan) Implications, IDC stresses the integral role of AI to provide highly personalized experiences for customers to help the region’s businesses differentiate themselves from competitors.
This is highlighted in the prediction that by 2028, consumers will spend $32...
With Lunar New Year just around the corner, a recent study by Milieu Insight has uncovered key spending intentions of Singaporeans, shedding light on their preparations for the festive season. From food and entertainment to fashion and beauty, the study reveals consumer expectations, and perspectives on promotions and deals...
DHL eCommerce has revealed social commerce, sustainability and reliability of delivery services as key trends shaping the Asia Pacific e-commerce landscape and purchasing behavior of the region's consumers, according to its global DHL eCommerce 2024 Online Shopper Trends Report.
These insights, derived from the first two chapters, "E-commerce Trends" and...
With digital innovation changing the marketing landscape, many wonder if traditional branding principles still matter. However, in Singapore’s vibrant market, these core strategies remain crucial for brands navigating modern challenges.
The marketing landscape has transformed dramatically with the emergence of digital technologies and the proliferation of social media platforms. For...
NielsenIQ has unveiled The State of Tech & Durables, a report on Tech & Durables (T&D) Industry identifying macro drivers for 2025 growth. The report highlights the developments that T&D manufacturers and retailers can focus on in 2025 to drive volume and value growth. These include innovations around products,...
Salesforce’s State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI is raising the stakes for brands in Singapore.
Today, 64% of Singapore consumers believe that advances in AI make trust even more important, and with AI agents on the rise, the findings point...
The concept of cashback is not new – it has long been recognised as a loyalty programme designed to attract and retain customers. However, its potential extends far beyond loyalty. Today, it is a tool that boosts and enhances consumers’ perception of savings, which in turn can empower purchasing...
