Kantar reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped opportunity on the table. A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry.
The findings come from GenAI for marketing:...
Kantar reveals that Amazon has claimed the top spot as most preferred ad platform among consumers in Asia Pacific, climbing three positions from last year. According to Kantar Media Reactions 2024, most consumers consider ads on Amazon to be trustworthy and innovative, viewing them as exceptionally relevant and useful, helping it achieve...
As generative AI reshapes industries, one surprising group is struggling to keep pace: marketers.
Across enterprises, technology and operations teams are charting AI roadmaps, integrating machine learning into workflows, and reshaping decision-making models. Yet many marketing departments remain stuck in the experimentation phase. They are treating AI as a tactical...
Criteo unveiled key insights from the 2023 Singles' Day sales across Southeast Asia (SEA) and Greater China.
Singles' Day (11/11) presents an enormous opportunity for retailers in these regions to connect with consumers at crucial decision-making moments, build brand loyalty and stand out from the competition.
In 2023, online retail transactions in SEA surged 140%...
The ASEAN Foundation, in collaboration with TikTok Shop, has launched the ASEAN SOAR (Supporting Our Artisans and Retailers) Together program.
This initiative aims to empower 50 selected Micro, Small, and Medium Enterprises (MSMEs) across ASEAN by providing tailored support in digital business that enables them to thrive and stand out in the global economy.
As...
Veeva Systems has released its latest Veeva Pulse Field Trends Report, showing connected sales and marketing engagement helps biopharmas balance healthcare professionals' (HCP) need for deep scientific information on complex medicines as they become more time constrained.
Data reveals synchronizing in-person engagements with promotional touchpoints improves education and increases treatment adoption.
While HCPs...
Branch has released the report titled The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This study offers valuable insights into the mobile marketing landscape in Southeast Asia, highlighting trends, challenges and emerging strategies for mobile growth.
"The future of mobile app marketing in Southeast Asia is brimming...
Sinch has unveiled its 2025 "State of Email Deliverability" report through its email platform, Mailgun. The report analyzes the most pressing challenges, emerging trends, and evolving strategies in email deliverability, offering businesses actionable insights to optimize email performance and reach their audiences more efficiently and effectively.
In the report, Mailgun surveyed...
In the report, IDC FutureScape: Worldwide Future of Customer Experience 2025 Predictions — Asia/Pacific (Excluding Japan) Implications, IDC stresses the integral role of AI to provide highly personalized experiences for customers to help the region’s businesses differentiate themselves from competitors.
This is highlighted in the prediction that by 2028, consumers will spend $32...
With Lunar New Year just around the corner, a recent study by Milieu Insight has uncovered key spending intentions of Singaporeans, shedding light on their preparations for the festive season. From food and entertainment to fashion and beauty, the study reveals consumer expectations, and perspectives on promotions and deals...
