With Lunar New Year just around the corner, a recent study by Milieu Insight has uncovered key spending intentions of Singaporeans, shedding light on their preparations for the festive season. From food and entertainment to fashion and beauty, the study reveals consumer expectations, and perspectives on promotions and deals...
DHL eCommerce has revealed social commerce, sustainability and reliability of delivery services as key trends shaping the Asia Pacific e-commerce landscape and purchasing behavior of the region's consumers, according to its global DHL eCommerce 2024 Online Shopper Trends Report.
These insights, derived from the first two chapters, "E-commerce Trends" and...
With digital innovation changing the marketing landscape, many wonder if traditional branding principles still matter. However, in Singapore’s vibrant market, these core strategies remain crucial for brands navigating modern challenges.
The marketing landscape has transformed dramatically with the emergence of digital technologies and the proliferation of social media platforms. For...
NielsenIQ has unveiled The State of Tech & Durables, a report on Tech & Durables (T&D) Industry identifying macro drivers for 2025 growth. The report highlights the developments that T&D manufacturers and retailers can focus on in 2025 to drive volume and value growth. These include innovations around products,...
Salesforce’s State of the AI Connected Customer research reveals consumer trust in companies is at a record low and that AI is raising the stakes for brands in Singapore.
Today, 64% of Singapore consumers believe that advances in AI make trust even more important, and with AI agents on the rise, the findings point...
The concept of cashback is not new – it has long been recognised as a loyalty programme designed to attract and retain customers. However, its potential extends far beyond loyalty. Today, it is a tool that boosts and enhances consumers’ perception of savings, which in turn can empower purchasing...
Infobip released a report with research insights by analyst firm IDC. The new Infobip eBook titled "Unlocking the potential of GenAI in CX" takes a closer look at how GenAI is enabling businesses to scale their customer service operations and provide more proactive and impactful customer experiences.
Generative AI (or...
Growing consumer scepticism towards AI, the emergence of the ‘silent treatment’ responses to both positive and negative brand experiences, a call for brands to get back to basics, and the essential role of trust in the privacy and personalisation debate are just some of the findings in Qualtrics’ fourth...
HubSpot has released new data showing that many Singapore companies are contending with insufficient quality data and a disjointed tech stack even as costs and competition continue to rise.
Go-to-market teams—marketing, sales, and service—hold the keys to customer happiness, revenue generation, and ultimately business growth. But today, GTM teams are...
More than half (51%) of businesses in the Asia Pacific (APAC) region surveyed in a Vodafone Business study have adopted Generative AI, exceeding the global average of 45%. Singapore tops global Generative AI adoption, with 59% of businesses surveyed reporting use.
The study, developed in partnership with the London School of...
