The APAC edition of Meltwater’s State of Social Media 2023 report found that businesses in the region are increasing their social media investments amid economic uncertainties.
According to the study, 3 in 5 marketers and communication professionals in APAC regard social media as more...
Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash.
The survey of 670 event marketers and professionals in North America, Europe, and the UK, conducted in late 2022,...
Many of the macroeconomic headwinds which created turbulent operating environments for businesses in 2022 are forecasted to persist, with rising inflation, volatile monetary policies, supply chain disruptions and political conflict continuing to impact growth, certainty and stability.
In its recent Regional Economic Outlook Report...
A survey of 1,200 consumers across the U.K., U.S. and Germany by ESG software, data and consulting firm Sphera has found that unaffordable green products and inaccessible or unreliable product data is hampering sustainable buying choices and behaviors.
Against a backdrop of record-breaking inflation, 31% of consumers pinpoint...
Antavo released its 2023 Global Customer Loyalty Report highlighting an increasing reliance on loyalty programs to overcome concerns around inflation and potential recession.
The research serves to help decision makers navigate and identify the investment opportunities of loyalty programs, with a focus on business, customers...
Stepping into 2023, as Hong Kong relaxes and cancels social distancing measures, people's daily life gradually returns to normal, posing a positive impact on the consumer market.
Kantar takes an in-depth review of Hong Kong consumers' popular CNY activities, consumption plans, and resolutions for...
According to Forrester's 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial...
Research by DBS on digital transformation found widespread enthusiasm among companies to digitalise customer experience and engagement but they faced significant challenges in achieving success.The findings were based on a global survey of 1,225 executives from commercial and finance/treasury teams across 22 markets in APAC, Europe and...
