SAP SE, an international cloud company of German origin, announced on 17 October the launch of its Singapore Data Centre for SAP Commerce Cloud for businesses across the Asia Pacific (APAC) region. This promises the ability for them to deliver superior customer experiences by adopting new digital commerce strategies.
This comes as digital commerce sales in APAC are expected to grow 14.2% year-on-year to reach US$1.2 trillion in 2019 and cross US$1.77 trillion by 2022. In Southeast Asia, the region’s internet economy is expected to grow to three times its current annual size to hit US$300 billion in value by 2024.
As part of this economy, consumer experience becomes more important. Digital commerce platforms, which according to Gartner form the “core technology that is enabling customers to purchase goods and services through an interactive and self-service experience”, are one way to ensure consumer expectations are met and their experience is positive.
The Singapore Data Centre, alongside SAP’s other APAC data centres in Australia, China and Hong Kong aims to ensure customers’ ability to deploy the SAP Commerce Cloud with minimal latency and performance issue to deliver a seamless online shopping experience. Singapore was selected to host SAP’s data centre due to its geopolitical stability and its adherence to data privacy and will be the default data centre for customers in Southeast Asia and India.
Atul Tuli, Vice President and Head of Customer Experience, SAP Southeast Asia, noted that APAC was a digital commerce environment with strong growth opportunities, and said that with the new Singapore Data Centre, SAP will be better positioned to support the customers of their commerce cloud solutions.