SRA partners Lazada for Great Singapore Sale 2021

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The Singapore Retailers Association has announced Lazada as the Official eCommerce Partner for the Great Singapore Sale (GSS) 2021, the first time in the 27-year history of the national event. 

This year’s GSS takes place from 6th June, beginning with Lazada’s 6.6 sale campaign, and will offer shoppers four weeks of special thematic sales across product categories each week, finishing on 7th July with Lazada’s annual 7.7 sale. 

Last year, GSS took place as a hybrid event with most activities taking place online amidst the backdrop of the COVID-19 pandemic and government guidelines where shoppers were encouraged to stay home.

One year on, and with Singapore back to Phase Two of reopening, SRA’s partnership with Lazada as the first GSS eCommerce partner is timely as now more than ever, there is a critical need for the retail industry to rally together and tap on Lazada’s expertise as a frontrunner in equipping brands and sellers to move online so that they can realise successful sales, no matter the challenges of the external climate.

“The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales,” said James Chang, Chief Executive Officer, Lazada Singapore.

“In these challenging and transformative times, we’re doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021.”

“We encourage retailers to leverage on the four weeks of product promotions, by tapping on new forms of shopper engagement through the exciting shoppertainment livestreams, games, and voucher promotions our customers know and love on the Lazada platform. By supporting sellers with the tools they need to move their businesses online, we’re helping them be prepared for the future – both during the pandemic, and beyond.”

SRA’s members can leverage Lazada’s technology infrastructure, payments gateway, logistics solutions with its third-party logistics partners, eliminating many barriers retailers face when selling online.

They will also enjoy 0% commission, with new LazMall sellers enjoying this promotion for the first three months on the platform from the first day they sell on their LazMall store.

Besides the high daily traffic Lazada enjoys, SRA members on LazMall during GSS can also take advantage of the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the options available.

The ability for shoppers to make purchases at a seller’s Lazada store and pick up at their physical outlet will also be a key feature of this year’s GSS. This not only provides an additional delivery option to suit customers’ needs, but also paves the way for sellers to enjoy a successful hybrid operating model with both online and offline outlets.

“The COVID-19 pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels,” said Mr R Dhinakaran, President, Singapore Retailers Association.

“Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changed retail landscape.”

Mr R Dhinakaran also explained that the 0% commission offer was a way to incentivise retailers, especially SMEs, to build experience on online sales platforms, build on their brand awareness and learn new marketing tools,

“We firmly believe that online retail is here to stay and whilst it will never overtake offline retail sales, it is an ‘imperative’ sales channel for retailers to reach a wider consumer market to win new customers and drive sales, meet consumers new shopping behaviours as well as their desire for convenience and immediacy,” he concluded.