Flower Chimp observes sales spike amidst the new normal

Photo by Lum3n

In 2020, with uncertain times taking the world by a storm, many businesses have fallen victim to the pandemic and its devastating impact.

During Singapore’s circuit breaker, individuals and businesses alike, were constrained from many day-to-day activities in an attempt to curb the virus; but in an unanticipated turn of events, many businesses have remained pandemic-proof and have conversely, managed to thrive in these times.

One of these businesses is Flower Chimp – an online gifting retailer operating across Southeast Asia, delivering flowers bouquets, gift hampers, and more in Singapore since 2018.

- Advertisement -

What Flower Chimp may have not anticipated is that the pandemic’s “new normal” barriers would prove to be an opportunity for many to rekindle their relationships with their loved ones — despite distance.

Within Singapore alone, the business saw a growth of 150% in sales within just 2 months, as people turned to sending flowers around the country, and even from outside as a memento of love to those far away from them. “We expected revenue to decline to pre-COVID-19 times after circuit breaker restrictions were lifted, however sales remained strong” says a spokesperson of the company.

“However, customer behaviour appears to have changed sustainable, as many first-time customers of the circuit breaker period continue to shop for gifts online“.

Flower Chimp is just one example of a pandemic-proof business. Many other businesses in the e-commerce arena have witnessed similar traction, as people, for example, improve their living spaces shopping for furniture online or seek to buy yoga mats for their new home exercise routine.