Facebook partners with Singapore Tourism Board and Enterprise Singapore to launch training for businesses affected by COVID-19

Photo by Nick Morrison

Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to prepare for recovery.

The webinars will be targeted at sectors most impacted by the pandemic – Travel, Hospitality, Retail & BTMICE (Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions) Events.

This is in line with IMDA’s ‘Stay Healthy, Go Digital’ campaign, calling on businesses to embrace digitalization, so that they can continue to run their business online as much as possible, to help flatten the curve of infections.

The first webinar will air on 30 April at 10AM SGT and will share insights on the impact of COVID-19 in Singapore and APAC, along with an interview of a SG-based business on how they’ve adapted to the situation.

Other webinars will include best practice for businesses to stay connected to consumers during this challenging time, dialogues with local businesses on how they pivoted to ensure the proper roll-out of the COVID-19 safe distancing measures, and training on tools across the Facebook platform.

Sandhya Devanathan, Country Managing Director of Facebook Singapore, said: “The COVID-19 recovery webinars are part of our overall commitment and responsibility to Singapore and the communities we operate in. We aim to help businesses navigate challenges during the COVID-19 outbreak so they can emerge resilient and continue to support their customers during this time.”

Terrence Voon, STB’s Director of Communications and Marketing Capability, said, “As our industry rides through the current challenges, we must take every opportunity to prepare ourselves for the return of travel demand. This partnership with Facebook is part of STB Marketing College’s commitment to help our businesses do just that. Through these webinars, we hope they will learn more about engaging their customers, rethinking their strategies and growing their brand.”

Alan Yeo, Director from Enterprise Singapore echoed the sentiment and shared, “Despite the challenges of COVID-19, many Singapore companies have displayed their resilience by coming up with new and innovative ways to connect with their customers through social commerce. We want to support and empower them to continue doing so and remain relevant through these difficult times.”

Where and when to tune in

The COVID-19 recovery webinars will launch on 30 April at 10AM SGT. Registration is required, and registered viewers will receive a link to the livestream ahead of the session. All links to the webinar videos will be made available on the website after each livestream.

Another resource for businesses looking for tools and guidance to help manage and build resilience during the COVID-19 can also consider Facebook’s Business Resource Hub.