Amazon Prime Day 2020 welcomed over 12,000 SMEs

Photo by cottonbro

Amazon has wrapped the two-day Prime Day event in Singapore which delivered big sales for small businesses and big savings for Prime members. Amazon designed this year’s Prime Day to support small businesses in Singapore to help small businesses achieve growth over the shopping event and upcoming holiday season.

This Prime Day marked the two biggest days ever for small and medium businesses selling on Amazon.sg in Singapore. Amazon welcomed more than 12,000 small and medium-sized businesses who participated in Prime Day in Singapore for the first time ever.

“We’re thrilled that Prime Day was a record-breaking event that has helped small and medium businesses grow their sales,” said Henry Low, Country Manager, Amazon Singapore. “We’re also heartened to see more new Prime members joining us over these 48 hours than ever before, since Prime launched in Singapore.

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“I’m incredibly thankful to our employees and partners in Singapore who helped make Prime Day possible, especially the dedicated front-line teams in our fulfillment centers and delivery operations.”

Members shopped across nearly the entire catalog of products across small businesses and top brands, with PC, Electronics, and Toys, as the best-selling categories–in addition to items like Google Pixel, Kindle Paperwhite, Sonos Beam Sound Bar, Dyson Hairdryer and Instant Pot.

Other popular items observed during Prime Day included Songhe Thai Fragrant Rice, Cocolife Coconut Water, Wolf Blass Cabernet Merlot Red Wine and CeraVe Anti Aging Retinol Serum. e-Gift Cards, which were newly launched in Singapore this October as an easy, simple, and convenient gifting option, was also among the top selling products this Prime Day.

According to Yinjie, Co-founder, Tinkertanker Pte Ltd, “We signed up for Amazon.sg earlier this year to introduce our educational technology toys and tools to a broader base of discerning customers. As a new seller, we were floored by the amazing response on our first Prime Day — we sold more units in two days than we normally would in two months.”