Data reveals corporate dining incentives on the rise

Photo by Kelly Sikkema

As businesses continue to adapt to COVID-19 measures with dynamic work from home arrangements, company leaders have turned to virtual means of catering to their employees’ tastes and needs.

Tapping into its data, Deliveroo for Work (DfW), the corporate arm of Deliveroo, reveals increased usage for their offerings tailored towards individual dining alongside other order behaviours in Q3, and predicts trends for Q4 and 2022.

Over the past 12 months, demand for corporate food delivery has continued to rise as companies seek ways to help their remote employees feel connected, rewarded and productive. With DfW, office workers are able to access a huge range of benefits, from receiving virtual gift cards and treats from work to enjoying team lunches together.

Companies leverage Deliveroo for Work offerings in Q3 to engage employees amid COVID-19

In Singapore, the top sectors using DfW include tech and fintech, banking, schools and legal. Among the DfW offerings, individual employee allowances and virtual gift cards were the most popular choices for companies to engage with staff and cater to their dining needs.

Group orders were least used, as companies enforced work from home measures to align with COVID-19 regulations. DfW has seen a 135% increase in the increment for individual meal allowances, compared to Q3 last year, reinforcing employers’ commitment towards their workers’ welfare.

DfW also saw a 400% increase month-on-month in the sales of virtual gift cards in Q3, which enables companies to provide one-time-off incentives. In particular, those in the tech and fintech sectors purchased the most virtual gift cards for their employees.

Addressing work-from-home needs in Q4 and 2022

The announcement and extension of Singapore’s Stabilisation Phase has set the tone for the upcoming months with employees continuing to work remotely. As such, virtual gift cards are expected to stay in demand for corporate companies to reward employees on an ad-hoc basis.

Consistent increases are also predicted for individual employee allowances and grocery orders. The top sectors utilising DfW offerings are expected to remain the same, with tech and fintech, banking, schools and legal sectors using the service.

These trends are foreseen to carry into 2022, given Singapore’s efforts to help the public live normally with an endemic COVID-19. Upcoming festive occasions like Christmas and Chinese New Year are also timely opportunities for companies to reward their employees with dining and gifting incentives from Deliveroo for Work’s suite of solutions.

Spencer Miau, Head of Deliveroo for Work, Singapore & Hong Kong, said: “While working from home has its benefits, it presents its own set of challenges. We’ve seen how important it is for companies to support and engage their employees during this difficult period in the past year.

“At Deliveroo for Work, we believe that delicious food rallies workers together and makes them feel connected with their company and colleagues. We’re heartened to see companies across different verticals embrace this by offering dining incentives to their employees, and we anticipate more sectors to adopt this approach as they find ways to help their employees live and work amid COVID-19,” he concluded.