Xiaomi and foodpanda expand quick commerce in Asia

Photo by Liza Summer

foodpanda has entered a strategic partnership with Xiaomi to offer a wide range of consumer electronics and appliances for on-demand deliveries on foodpanda shops in Singapore and Thailand.

In addition, the foodpanda app is pre-loaded in new Xiaomi mobile phones in 10 markets across Asia.

As Xiaomi’s first quick-commerce (q-commerce) partner in Asia outside of China, foodpanda will offer hundreds of items ranging from smart devices, audio and mobile accessories, to household appliances, delivered within 30 minutes.

- Advertisement -

This partnership marks foodpanda shops’ expansion of non-grocery categories to better provide for customers’ daily lifestyle needs.

Partnership supports spike in consumer demand

As Xiaomi continues to expand in Asia, on-demand deliveries via foodpanda shops offer a new channel to reach millions of customers across Asia.

2021 analysis by Frost & Sullivan reported that Asia-Pacific witnessed an increase in mobile applications consumption due to COVID-19, with consumers spending more time on digital media. foodpanda also saw a corresponding increase in demand in q-commerce:

  • With more customers shifting their spending habits to mobile platforms, foodpanda shops saw an 18x increase in orders for computer and mobile device accessories compared to the same period in 2020.
  • More than 1,000 electronics stores across Asia joined foodpanda shops in 2021 alone, and the platform now offers more than 289,000 products from local players to big brands such as Huawei, Logitech, Asus, TP Link, Remax, Philips, ecHome, e-life Mall, etc.

Electronics, together with groceries, health and wellness, and beauty are four core segments that have shown the most growth in the number of shops onboarded in foodpanda shops in the past year.

“On-demand deliveries are increasingly an essential part of people’s everyday lives,” said Abhishek Sahay, Senior Director of New Verticals at foodpanda.

“Beyond traditional e-commerce, brands are now already looking for the next phase of growth — with quick-commerce, foodpanda shops provides a new way for retailers to deliver their products to customers almost instantly, whenever they need it.”