Weixin shares 2021 social impact practices

Photo by Tara Winstead

Weixin, Tencent’s social platform in China, strives to fulfill its corporate social responsibility even as its business grows.

At its recent annual flagship event, the Weixin Open Class PRO 2022 conference, the company highlighted the rise of Channels, which has led to the full integration of different segments in the Weixin ecosystem.

The average daily active users of Weixin Mini Programs topped 450 million in 2021 and people used Mini Programs 32% more often each day.  Mini Programs have been the go-to feature for many small and medium-sized enterprises (SMEs) to digitalize especially during the pandemic when most consumer touchpoints were restricted.

Last year the number of active mini programs soared 41% compared to 2020. Transactions generated in the catering, tourism and retail industries, sectors hit hard by the pandemic, managed to jump by more than 100% year-on-year. 

Empowering the vulnerable 

Weixin has provided the new option of the Easy Mode for elderly people and upgraded the Parental Control Mode for underaged users too, further improving connections through age-specific revamps.

Weixin initiated a program for more than 60,000 Shenzhen sanitation workers to allow them to enjoy a weekly meal for only 0.01 yuan at nearly 1,000 restaurants in the city. More than 20,000 restaurants and their customers in China joined the philanthropic initiative to help raise funds.

In another case, Weixin launched the Star Knows campaign and used the Mini Program to bring together the love and support from the public to provide a wider choice of books for rural children. 

Raising awareness of climate change

Weixin also used the Mini Program to help Chinese users go greener. To increase public awareness of climate change, Weixin introduced a mini program dedicated to the science of carbon emissions, the first of its kind in the country.

The 2022 Open Class PRO conference also went all out to pursue net zero emissions with the clothes worn by speakers and guests all made using recycled plastic bottles.