Visa reveals a surge in contactless payments across the Asia-Pacific (AP) region, with Vietnam leading the charge based on a recent survey commissioned by Visa done by YouGov.
VisaNet data analyzed by the Visa Consulting & Analytics (VCA) shows a significant shift in payment behavior, with nearly one in five transactions processed on the Visa network being contactless in September 2024.
Survey results reveal that in the AP region, in-app mobile wallets (69%) and tap-to-pay (68%) are the preferred payment methods. In Vietnam, mobile wallets are favored payment method by 80% of consumers surveyed, while 68% utilize tap-to-pay.
Additionally, 39% of Vietnamese consumers trust smartphones for high-value transactions, demonstrating their confidence in mobile payment security and comfort with mobile-first solutions.
At the end of November 2024, contactless payments have become universal in Vietnam, with over 75% of face-to-face transactions on Visa cards being contactless. The introduction of mobile wallets such as Apple Pay, Garmin Pay, Google Pay, and Samsung Pay has significantly driven this trend, reflecting growing consumer confidence and a rising demand for SMBs to offer these seamless payment options.
While contactless payments offer unparalleled convenience, transaction security is crucial for establishing consumer trust and promoting widespread adoption. With 51% of respondents across AP expressing confidence in tapping their card as a secure payment method, the AP digital economy experienced an uplift of more than USD 2 billion with the implementation of the Visa Token Service (VTS).
This underscores the importance of promoting secure, contactless payment solutions throughout the region.
Additionally, by collaborating with QR payment providers in Asia Pacific, Visa facilitates seamless cross-border transactions, opening new opportunities for Vietnamese businesses in international commerce.
This is further reinforced by the growing preference for QR code payments in Vietnam, with 98% of mobile payment users scanning QR codes at point-of-sale (POS) for their convenience, wider acceptance, reliability, and security.
