Starhub and UOB team up to help SMEs thrive in the digital economy

Telecommunications company StarHub and United Overseas Bank Limited (UOB) have joined hands to provide digital solutions to small and medium enterprises (SMEs) to help speed up their digitalisation efforts. The collaboration is aimed at helping SMEs and new companies thrive in the digital economy and is in line with the government’s initiatives.

Through the partnership, UOB will join StarHub’s digital marketplace for SMEs, which aims to bring together different product and service providers across industries. This will help create an ecosystem which enables SMEs to transform their business models and go-to-market strategies. It will also offer SMEs access to a comprehensive range of digital solutions that SMEs will need to automate and to streamline their business operations.

Both companies will also explore the provision of real-time transaction insights for SMEs to understand better their customers’ needs and preferences. This means working together to aid in an SME’s digital transformation through the adoption of technology such as artificial
intelligence.

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Other solutions available on the marketplace includes “as-a-service” solutions such as footfall-as-a-service, digital location marketing-as-a-service, customer loyalty-as-a-service, training-as-a-service and employee engagement-as-a-service.

“Combining our established network of clients and partners, we will be able to create a digital economy of buyers and suppliers of solutions and services to spur a thriving SME sector. Such an intimate level of connection and collaboration enables all of us to break industry silos and to create new value through better connectivity and insights,” Chong Yoke Sin, chief of Enterprise Business Group, StarHub, said.

“By partnering StarHub and participating in its digital ecosystem, we will be able to help more of our SME customers connect with a broader set specialised solutions and expertise they need to seize opportunities and overcome business challenges,” Frederick Chin, head of group wholesale banking, UOB, added.