The KPMG 2022 CEO Outlook, which asked more than 1,300 CEOs at the world’s largest businesses about their strategies and outlook, reveals that their confidence in the growth prospects of the global economy over the next three years has rebounded from February this year, rising 11 percentage points to 71 percent, the highest since the start of the pandemic in early 2020.
In Singapore, CEOs are slightly more optimistic than their global peers at 72 percent.
These positive findings come even as 86 percent of CEOs globally anticipate a recession to hit in the next 12 months. Majority of CEOs (Global: 71 percent; Singapore: 80 percent) are also predicting that a recession will impact up to 10 percent of their anticipated earnings.
Yet, these business leaders are confident that the global economy over the next six months remains resilient, with 73 percent indicating so, up 13 percentage points since early 2022 – indicating that CEOs around the world are looking towards the future and seeing opportunity in uncertainty.
Ong Pang Thye, Managing Partner, KPMG in Singapore, said: “The findings from the KPMG 2022 CEO Outlook show that CEOs worldwide are displaying greater confidence, grit and tenacity in riding out the short-term economic impacts to their businesses – as seen in their rising confidence in the global economy and their optimism over a three-year horizon.
“Compared to previous years, CEOs now feel better prepared to weather short-term challenges with resiliency measures such as boosting productivity, managing costs and reconsidering digital transformation strategies to manage impacts.
“We are also seeing many positioning for long-term growth, such as in Singapore where about 80 percent of CEOs have indicated that their corporate purpose will have the greatest impact in building customer relationships over the next three years.
“Mergers & acquisitions (M&A) remain popular as well, with 84 percent of Singapore’s business leaders valuing innovation to build a cutting edge amid a globally competitive landscape.”
CEOs are positioning to stay competitive despite recession
Even as over half of CEOs globally (58 percent) anticipate the recession will be “mild and short”, three-quarters (75 percent) are predicting further disruptions to their businesses that can make it difficult to rebound from the pandemic.
In Singapore, only 32 percent of CEOs agree that the recession will be mild and short, however, they feel far more optimistic than their global peers, with less than half (44 percent) of Singapore CEOs saying that a recession would upend their anticipated growth over the next three years, as compared to 73 percent of their global peers.
Singapore CEOs still expect to see growth in company earnings over the next three years, but they have since reined in their expectation with a majority (60 percent) suggesting an earnings outlook of up to 4.99 percent per annum over the next three years.
To keep growth healthy, the M&A appetite of CEOs over the next three years remains high despite economic concerns, with 85 percent of CEOs globally and 84 percent of Singapore CEOs having moderate to high M&A appetites. With higher interest rates and borrowing costs, innovation will be key to staying competitive.
CEOs are also concerned that deal makers may be taking a much sharper pencil to the numbers and focus on value creation to unlock and track deal value, every step of the way.
Three-quarters (75 percent) of CEOs globally say there is still a strong link between the public’s trust in their business and how their tax approach aligns to organisational values.
Hence, unsurprisingly, Singapore CEOs have developed a better grasp of the new global tax rules and expectations this year, even though the implementation timeline of the global rules has been delayed to 2024.
In 2022, 68 percent of Singapore CEOs say that the global minimum tax regime is of significant concern to their organisation’s growth, down from the 80 percent seen in 2021 – demonstrating that they are feeling less anxious about the upcoming implementation of these regulations.
These sentiments have also had a positive impact on the way they view public reporting of their global tax contributions, with only 56 percent of those in Singapore indicating that they feel greater pressure to increase reporting, a 32-percentage point drop from the 88 percent in 2021 and far lower than the 74 percent of CEOs globally.
Hiring freezes under heavy consideration for CEOs but attracting quality talent remains a long-term priority
Ahead of an anticipated recession, 88 percent of Singapore CEOs have embarked on or are planning a hiring freeze over the next six months. They have also taken or planned other steps such as diversifying their supply chain (92 per cent).
When asked to take a three-year view, Singapore CEOs are more optimistic than their global peers – 92 percent expect to eventually increase their headcount up to 10 percent, while the remaining 8 percent believe that it will stay the same. Globally, 21 percent of CEOs expect either the same or a further reduced headcount.
CEOs also recognise that quality talent is critical for growth in the longer term. Nearly a third (32 percent) of Singapore CEOs say their top operational priority over the next three years will be to strengthen their employee value proposition to attract and retain the necessary talent.
Uncertainty driving CEOs to accelerate digital transformation
Current uncertainty, coupled with a need to embrace a technology-driven future of work, is driving CEOs to continue to prioritise corporate digital transformation.
48 percent of Singapore CEOs recognise that driving such initiatives at a rapid pace will be critical in the competition for talent and customers.
However, CEOs say their progress is being held back by struggles in deciding on the right technology (60 percent) and managing the risk and compliance of the transformation (68 percent).
In addition, 76 percent of Singapore CEOs are worried that global issues such as geopolitical tensions, the climate crisis, deglobalisation and the risk of stagflation could impact their digital transformation strategy over the next three years.
Nevertheless, CEOs here are cognisant that they will need to do more to catch up with their peers globally, with only 28 percent say they are content with where they are on digital transformation as compared with 71 percent global CEOs.
Bill Thomas, Global Chairman & CEO, KPMG, said: “Once-in-a-generation issues — a global pandemic, geopolitical tensions, inflationary pressures and financial difficulties — have come in short succession and taken a toll on the optimism of global CEOs.
“While it’s unsurprising the economic climate is now a top concern for business leaders, it’s reassuring to see high levels of confidence among executives in their own companies and their longer-term prospects for growth.
“The events of recent years have created real turbulence for the business community. Our findings should provide some cautious optimism that, in contending with and overcoming these ordeals, executives are more confident in their companies’ resilience and are focused on mitigating some of the very real uncertainties we face today.”