Shopee and Google launch Google Ads with Shopee

Photo by PhotoMIX Company

Shopee has teamed up with Google to launch Google Ads with Shopee, a marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitisation and enable e-commerce growth for brands across the region.

Through this integration, brands on Shopee will get access to specialised marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said: “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 2025. This has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.”

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Google Ads with Shopee allows Google shopping ads to be created on Shopee Brands Suite allowing brands to promote their Official Stores and products more efficiently across all channels. Additionally, brands can also directly create and manage online ads for their Official Stores and products on Shopee on the Google Ads platform. This allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

Finally, brands will be able to  monitor the performance of all their Google ads via the Shopee Brands Suite, allowing better monitoring of success and effectiveness of marketing efforts.

Peggy Zhu, Head of Brand and Growth Marketing at Shopee, said: “Brands in our region are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online.”