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Report reveals AI disrupt or die era unfolding globally

Photo by Steve Johnson

NetApp has released its second annual Cloud Complexity Report. The report analyzes the experiences of global technology decision makers deploying AI at scale and shows a stark contrast between AI leaders and AI laggards.

This year’s report provides global insights into the progress, readiness, challenges, and momentum since last year’s report, what we can learn from both the AI leaders and AI laggards, and the critical role of a unified data infrastructure in achieving AI success.

“AI is only as good as the data that fuels it,” said Pravjit Tiwana, General Manager and Senior Vice President of Cloud Storage at NetApp. “Both the AI leaders and AI laggards show us that in the prevailing hybrid IT environment, the more unified and reliable your data, the more likely your AI initiatives are to be successful.”

“APAC leaders today recognize the efficiency and innovation gains offered by AI; however, the data shows adoption variations between industries and geographies in the region,” said Matthew Swinbourne, CTO Cloud Architecture at NetApp Asia Pacific.

“Whether companies are AI leaders or AI laggards, optimizing IT environments before deploying AI must be top of mind to see the best return from investment.”

There is a Significant Divide Between AI Leaders and AI Laggards

The report found a clear divide between AI leaders and AI laggards across several areas including:

Both AI leaders and AI laggards show a difference in their approach to AI:

“The rise of AI is ushering in a new disrupt-or-die era,” said Gabie Boko, Chief Marketing Officer at NetApp. “Data-ready enterprises that connect and unify broad structured and unstructured data sets into an intelligent data infrastructure are best positioned to win in the age of AI.”

AI Laggards Must Swiftly Innovate to Stay Competitive

Despite the divide, there is notable progress among AI laggards in preparing their IT environments for AI, but the window to catch up is closing rapidly.


IT Costs and Data Security Emerge as Top Challenges but Won’t Impede AI Progress


Rising IT costs and ensuring data security are the two of the biggest challenges in the AI era, but they will not block AI progress. Instead, AI leaders will scale back, cut other IT operations, or reallocate costs from other parts of the business to fund AI initiatives.

In APAC,34% of companies said AI projects have already increased IT costs. 60% of respondents cited “increased cybersecurity risk” as their top concern, while 31% said they are reallocating funds from other business areas to manage AI project costs.

Security, AI, and CloudOps Drive 2024 Cloud Investments

As global companies, whether AI leaders or AI laggards, increase investments, they are relying on the cloud to support their goals.

Companies reported that they expect to increase AI-driven cloud deployments by 19% from 2024 to 2030.

In APAC, the proportion of companies which will have more than 50% of their cloud deployments supported by AI-driven applications will increase 15% between 2024 and 2030. Two-thirds (67%) of AI leaders here plan to enhance their CloudOps automation over the next year, while data security investments are expected to jump 21% from 37% in 2023 to 58% in 2024.

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