Prudential and HReasily partner to serve SMEs

Photo by Mimi Thian

Prudential Corporation Asia (Prudential) and HR Easily (HReasily) signed a partnership agreement on 4 May to offer Prudential’s Small and Medium Enterprises (SMEs) customers across Asia access to HReasily’s human resource (HR) and benefits management platform.

This partnership with HReasily, established in Singapore in 2015, underscores Prudential’s commitment to building a digital ecosystem for SMEs to protect their income and investment, help them run their business, and care for their employees.

HReasily is the first of many services that Prudential will soon make available to its SME customers on Pulse, its digital health app offering holistic health management to consumers. Launched in Malaysia in August 2019, Pulse will be available in a total of 11 markets across the region.

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From June 2020, Prudential’s SMEs customers will have access to HReasily’s cloud-based payroll, leave, claims, time and attendance, as well as HR management solutions through PruWorks.

For SMEs owners, Pulse provides customers with access to a suite of services on a single, convenient platform.

Mr Nic Nicandrou, Chief Executive of Prudential Corporation Asia, reaffirmed Prudential’s commitment to helping SME owners “grow the business they love”. The partnership with HReasily furthers their aims to provide access to the “best-in-class suite of tools, specifically built for SMEs.”

Mr Pascal Henry, CEO and Co-founder of HReasily,said, “We see a great opportunity to serve a large number of SMEs with our innovative HR tools. We look forward to partnering with Prudential and joining their ecosystem to offer a holistic solution to their SMEs across Asia.”