Opening new doors: how Singapore’s SMEs can go global

Hugo Mas, Sales Director, APAC SMB, Deel

The world of work has changed dramatically in the past five years. Global hiring is no longer a distant ambition but an urgent necessity for Singapore’s SMEs facing rising costs, a limited domestic market, and intensifying global competition. The question is no longer whether to expand internationally, but how to do so effectively and compliantly.

Traditionally, international expansion has been underpinned by robust HR, legal, and payroll infrastructure-systems designed for large enterprises with deep pockets and dedicated teams. These include in-house legal counsel to navigate local employment laws, multi-country payroll systems to manage salaries in different currencies, and compliance officers to ensure adherence to ever-changing regulations.

For SMEs, replicating these resources is often out of reach, leaving them at a disadvantage when competing for global talent.

SMEs, with their lean teams and limited budgets, often find themselves shut out from the global talent market by a maze of borders, paperwork, and outdated HR tools. This creates a two-fold problem: businesses must either sacrifice global growth or compliance, while skilled workers around the world are unable to access full-time opportunities simply due to geography.

The barriers to global expansion
The rapid rise in global hiring has exposed several persistent challenges for SMEs:

  • Operational complexity: Hiring, paying, and managing international teams involves navigating a patchwork of country-specific employment laws, tax regimes, and compliance requirements. Each process-recruitment, onboarding, payroll-often requires a different tool or vendor, resulting in data silos and inconsistent worker experiences.
  • Resource constraints: Establishing a legal entity in a new country is costly and time-consuming, often requiring dedicated HR, legal, and finance teams-resources most SMEs cannot spare.
  • Compliance risks: Without local expertise, SMEs risk misclassifying employees, missing regulatory changes, or failing to provide required benefits such as healthcare.
  • International currency challenges: Managing payroll for international employees across different currencies creates specific challenges such as currency volatility, risk of inaccurate forecasting and operational delays with potential erroneous or delayed payments across borders.

These challenges are not unique to small businesses; even large enterprises face difficulties in harmonising global payroll and compliance. However, for SMEs, the stakes are higher: the inability to hire globally can stifle growth, limit access to critical skills, and reduce competitiveness.

The global hiring imperative

These operational and compliance barriers directly impact SMEs’ ability to access the global talent pool. Local upskilling initiatives, such as SkillsFuture and Workforce Singapore’s Career Conversion Programme are vital for long-term workforce development. However, they cannot fully close immediate skills gaps, especially in high demand areas such as AI.

According to Deel’s Singapore Business Leader Pulse Check: Talent Landscape survey in 2024, 86% of large organisations in Singapore expect demand for AI skills to rise over the next two to three years. However, 39% still face difficulties finding the right AI talent locally. This is where global hiring becomes critical-not only to fill urgent shortages but also to bring in international expertise that can accelerate innovation and knowledge transfer.

The same Deel survey found that nearly 3 in 5 large Singapore organisations (58%) believe that hiring talent outside Singapore enables skills transfer within their teams. By integrating high-skilled global experts into local teams, companies can ensure Singaporean employees gain first-hand exposure to advanced industry knowledge and emerging trends.

This cross-border collaboration is essential to building a future-ready workforce capable of competing on the global stage.

Levelling the playing field with innovation

Previously, only enterprise-scale businesses could afford the complexity of global HR and payroll. Now, smaller companies are expanding into global markets earlier, and need seamless, scalable solutions to support that growth.

Recognising these challenges, SMEs are increasingly prioritising investments in advanced HR and payroll technology. The rise of unified, cloud-based platforms is helping level the playing field, enabling smaller companies to hire, onboard, and manage global teams more efficiently and compliantly. This enables Singaporean SMEs to efficiently build, manage and pay world-class teams across borders in just days, not months. This not only speeds up the hiring process but also makes it easier to understand nuances around local employment.

Those who adopt the right HR and payroll technology will be best positioned to thrive in the global economy. These are some technology features that SMEs should particularly look out on:

  • Unified HR platforms:. Relying on multiple vendors for payroll in different countries leads to fragmented data and compliance headaches. A single system that brings together hiring, onboarding, payroll, compliance, and performance management reduces manual work and improves data accuracy.
  • Automation and AI: Many of today’s HR functions, including recruiting, people development, onboarding and performance management, are extremely manual. As a result, HR teams are overextended and spend the bulk of their time on minute admin tasks rather than making decisions.
    SMEs should look for HR solutions that automates routine tasks such as generating employment contracts, processing payroll, managing leave requests, and tracking compliance deadlines so that their lean HR teams are able to focus on strategic priorities.
  • Tech-enabled compliance with local nuance: Global growth and compliance go hand-in-hand. It’s important that SMEs’  solutions partners have on-the-ground compliance experts who would be best able to provide understanding on local nuances.
    Automated compliance removes operational and payroll complexity and ensures compliance throughout the entire employee lifecycle from country-specific documentation to salary benchmarks and termination practices.

For Singapore’s SMEs, the path to international growth lies in embracing innovative HR and payroll solutions that can bridge talent gaps, streamline operations, and ensure compliance. By adopting agile and scalable technologies, SMEs can build diverse, skilled teams and unlock new opportunities in the global marketplace.

Previous articleLabour Day 2025 marked 28.7% surge in Chinese outbound travel
Next articleSingapore faces SG$85 billion productivity gap