More than seven in ten (77%) of Singapore shoppers would not mind receiving their online orders without added delivery packaging, according to a study commissioned by Amazon.
47% of those surveyed say they would feel happy to receive no-added delivery packaging in order to save time recycling or disposing of packaging. For 46%, the main motivator would be to reduce the consumption of packaging materials, with 45% saying it would be to help save resources and reduce carbon emissions associated with packaging.
43% of those surveyed say they think no-added delivery packaging is better for the planet.
The findings are released as more and more essential items – such as nappies, toilet rolls and bottled drinks – are being delivered to Singaporean homes without additional delivery packaging from Amazon Singapore’s Fulfilment Centre.
No added delivery packaging can mean shipments are lighter, which leads to reduced delivery emissions per package, and means customers don’t need to recycle an additional Amazon cardboard box or paper bag.
Among the items people are happiest to receive in the manufacturer’s original packaging – with just an address label added – are toilet rolls, detergents, toiletries, clothes and DIY items.
The research reveals that contraceptive devices and haemorrhoid cream are among the items that customers would be least happy to receive without added delivery packaging – each belonging to product categories Amazon already ships discreetly – as well as some high value items such as smartphones and cameras, which are excluded from Amazon’s reduced packaging programme.
Eight out of ten (80%) of Singaporeans surveyed say they want to shop with retailers that reduce their packaging material. While 39% of shoppers surveyed say they want retailers and manufacturers to prioritise the reduction of delivery packaging, using recyclable packaging when necessary, 29% say what matters most is that packaging is reusable and 26% customers surveyed say that the priority should be making sure that all packages are recyclable.
Safe and certified
Products selected to be shipped without added delivery packaging have passed rigorous drop tests, ensuring they can reach customers safely and securely in their original product packaging – a reassuring fact for 57% of those surveyed, who said their main concern about deliveries without additional outer packaging is damage.
31% of shoppers surveyed said knowing they can get a refund or replacement for missing items gives them the confidence to receive their online orders this way.
