Flexible ‘buy now pay later’ solution launched

Photo by PhotoMIX Ltd.

hoolah, Asia’s omnichannel Buy Now Pay Later (BNPL) ecosystem, has announced its partnership with BridgerPay, a payments intelligence platform, to provide merchants across Singapore, Malaysia, and Hong Kong the opportunity to offer their customers to pay later in a way that is flexible, convenient, and transparent.

hoolah’s partnership with BridgerPay will offer merchants in Singapore, Malaysia and Hong Kong a hyper-localised payment proposition. This partnership with will expand to include upcoming markets in Asia later this year, including Thailand and the Philippines.

Launched in early 2018, Singapore-headquartered hoolah offers merchants a Buy Now Pay Later platform to drive their key marketing metrics of increasing customers, conversion, basket size and loyalty, by offering consumers a flexible solution to check out in three monthly zero-interest repayments.

Through an easy and seamless integration, BridgerPay’s merchants can now add hoolah’s BNPL service as a payment option to their customers at checkout, so their purchases are automatically split into three monthly, interest-free repayments at no additional or hidden fees. 

Ran Cohen, CEO and Co-Founder of BridgerPay said, “Our partnership gives us the opportunity to mutually support the growth of online businesses in Asia with our next generation payments technology, allowing merchants to connect and process through one of the more advanced payment providers in the region.

“BNPL is booming and as usage is growing across the globe, it’s becoming a must-have for online merchants in our world today.”

“Through our partnership with BridgerPay, we’re effectively bridging the gap between their merchants and customers in Asia by providing them with a seamlessly integrated BNPL payment option that is increasingly popular especially amongst the Millennial and Gen Z generation,” said Stuart Thornton, CEO of hoolah.

“We’re delighted to welcome the excellent BridgerPay team and platform into our hoolah ecosystem and create mutual value by helping their merchants capture higher sales and new customers in Asia.”