Philippines-based fiber broadband and technology provider Converge ICT Solutions is helping local entrepreneurs digitize as emerging technologies like AI, blockchain, and cloud computing rapidly reshape the business landscape.
According to Converge, the key to adopting these tools for Filipino MSMEs isn’t just availability—it is trust. It also requires bridging the gap between complex tech and everyday business operations.
Dindo Marzan, SVP and SME group head at Converge, said the firm was also working with industry and government leaders, including those from the Department of Trade and Industry, Binance Philippines, and Blockshoals Technologies.
“For MSMEs to see the value of emerging technologies, there has to be dedicated guidance. A sari-sari store [the local term for mom-and-pop businesses] owner needs to see the practical, day-to-day benefit of a tool and trust it enough to use it,” said Marzan.
To build this trust, Converge advocates for accessible technology paired with direct support.
Thus, the company is partnering with institutions like the DTI and platforms like TikTok to offer risk-free trials, helping business owners build familiarity before committing.
Converge is also pushing for affordable add-on solutions to ensurE that digital tools and software solutions are priced accessibly relative to the business’s main connectivity plan.
Further, Converge is leveraging partners and affiliates to engineer custom digital solutions designed specifically to solve local MSME pain points.
By combining reliable broadband with practical, low-cost digital tools, the company intends to enable small businesses through its tailored connectivity offerings.
