Collaboration to drive MSME growth in Indonesia and region

Photo by Monstera

Lummo, formerly BukuKas, is expanding its offerings to help entrepreneurs from MSMEs in Indonesia and Southeast Asia manage digital channels more efficiently, create close direct relationships, and build brand presence online.

To this end they are collaborating with MoEngage to enable their online direct-to-consumer commerce builder LummoSHOP to provide brands with a deeper understanding of their customers and offer relevant, and personalized experiences.

Lorenzo Peracchione, COO and Co-Founder of Lummo said, “MoEngage has helped us ensure we set up our merchants (entrepreneurs and MSMEs) for success as they onboard our platform. Through MoEngage’s insights-led platform, we can provide contextual and personalized communication across touchpoints enabling merchants to take insight-led actions to serve their customers better. Implementing personalized onboarding journeys with MoEngage, we have been able to achieve a 5% incremental activation rate so far.”

With online commerce becoming more crucial in the post-pandemic world, entrepreneurs are moving towards digital channels to meet their customers’ needs. In this climate, LummoSHOP helps brands directly engage with their customers.

“LummoSHOP is not only aiding in the rapid growth of online commerce in the region by providing D2C SaaS solutions to MSMEs but is also helping entrepreneurs sustain and optimize their business potential. We at MoEngage, are delighted to partner with LummoSHOP in their journey of driving MSME business growth in the context of Indonesia and Southeast Asia at large. We look forward to scaling together!” said Saurabh Madan, Vice President & General Manager, SEA & ANZ at MoEngage.