Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
The Singapore economy has entered a new phase of growth. Despite ongoing COVID-19 limitations and supply chain disruptions, Singapore's GDP expanded by 7.6 per cent in 2021, a strong rebound from the 4.1 percent contraction in 2020.  A similar trend of growth and recovery...
To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z or Zoomers (consumers aged between 16 and 24) now - and accept that they are very different from previous generations. This demographic, who...
Research from Trend Micro warns of spiraling risk to digital infrastructure and remote workers as threat actors increase their rate of attack on organizations and individuals."Attackers are always working to increase their victim count and profit, whether through quantity or effectiveness of attacks," said Tony Lee, Head of Consulting,...
A region wide consumer survey by Lazada in collaboration with Milieu Insight has established that a large number of shoppers (73%) now consider shopping online to be integral to everyday life, with 67% of them identifying eCommerce Mega Campaigns as a key factor in shaping their consumer...
Cisco’s Broadband Index reveals that Singapore workers value access to the internet more than ever before, as hybrid working continues to be the norm in 2022. Workers believe that universal access to fast and reliable internet is critical to economic and societal growth, according to the global survey of...
OpenText has announced the 2022 BrightCloud® Threat Report which outlines key data points and trends affecting small and large businesses worldwide, as well as individuals in the new hybrid, inter-connected world. This year’s report provides in-depth analysis, market insights, trend data, and predictions for...
Having lived and worked in many countries, I can understand why Singapore is seen as an innovation hub globally. According to the Global Innovation Index (GII), Singapore has consistently been among the top 10 most innovative economies for the past 14 years.  Our island...
An abundance of information and options are causing confusion in the customer journey. Indeed, choice overload is blamed by the 80% of people who have difficulty of making purchase decisions blame choice overload as the culprit. As consumers, we all need help sometimes making sense of...
Ivanti has announced the results of its annual Everywhere Workplace study that worked with global “future of work” experts and surveyed over 6,100 office workers and IT professionals to uncover employee sentiments related to the past, present and future of work. The report revealed...