A MoEngage study, The State of Insights-led Customer Engagement in North America Report 2022, discusses the customer, journey, and campaign insights measured by marketers and the challenges they face due to their tech stack limitations.
The study polled 2,000 marketers at the manager, senior manager, director,...
The Kantar Media Reactions 2021 survey of global marketers reveals that over 70% of advertisers are growing their investment in digital platforms in 2022.
Marketers across Southeast Asia increased advertising and media investment last year as more media channels became digitised with spend in the sector, globally growing by...
CHEQ has released data that shows 34% of direct website visits in Japan comes from a bots or fake user. This rate is higher than the APAC region at-large, which typically experiences 21% bot traffic from organic and direct sources.
Globally, the percentage of invalid traffic...
Appier has announced the campaign results of implementing its AI-based marketing personalization cloud for EF Shop, a Taiwanese fashion e-commerce brand, which has worked with Appier since 2019 to create a more engaging and personalized shopping experience.
EF Shop teamed up with Appier to initiate...
Lummo, formerly BukuKas, is expanding its offerings to help entrepreneurs from MSMEs in Indonesia and Southeast Asia manage digital channels more efficiently, create close direct relationships, and build brand presence online.
To this end they are collaborating with MoEngage to enable their online direct-to-consumer...
Integral Ad Science released the sixteenth edition of the Media Quality Report, highlighting brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. This provides transparency into the performance and quality of APAC digital media, alongside global comparisons.
Key...
Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
A region wide consumer survey by Lazada in collaboration with Milieu Insight has established that a large number of shoppers (73%) now consider shopping online to be integral to everyday life, with 67% of them identifying eCommerce Mega Campaigns as a key factor in shaping their consumer...
An abundance of information and options are causing confusion in the customer journey. Indeed, choice overload is blamed by the 80% of people who have difficulty of making purchase decisions blame choice overload as the culprit.
As consumers, we all need help sometimes making sense of...
