Earlier in November, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh...
HealthMetrics is a cloud enterprise platform for companies to manage their employees' healthcare benefits holistically. Through the ability to automate healthcare management processes in a scalable manner, they are able to offer their clients more control over their workflows, real-time administrative capabilities, and data analytics for planning...
United Overseas Bank (UOB) has announced its collaboration with Getz, an end-to-end food and beverage (F&B) digital solution provider, to help F&B businesses set up their online storefronts quickly while also lowering the cost of delivering food to consumers. With almost seven in 10...
Nielsen has released its 2022 Annual Marketing Report, expanded for the first time to a global audience. It uncovers that marketers have key priorities for the year ahead, and where marketers have struggled over the past two years due to consumers’ changing media habits.
Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash. The survey of 670 event marketers and professionals in North America, Europe, and the UK, conducted in late 2022,...
In a recent FutureScape report, IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions — Asia/Pacific (Excluding Japan) Implications, IDC predicts that by 2027, GenAI will assume 30% of traditional marketing's mundane tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring and hyper-personalization.
Singapore’s rollout of vaccinations and the permission for more employees to return to their workplaces give cautious hope that a sense of normalcy may return. However, the accelerated pace of digital transformation and other changes wrought by the pandemic shows no sign of abating.
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And while brand building remains global marketers’ top objective, mass reach channels may not...
Research from Twilio shows that investment in customer engagement continues to drive revenue growth and help companies meet their financial goals in the face of economic headwinds. Twilio's fourth annual State of Customer Engagement Report reveals that amid constrained resources and economic uncertainty, investment in digital...
While large corporations have the resources to engage enterprise level solutions, and small teams may find that free tools suffice, mid-level companies often find themselves caught in-between. In the second part of our interview with Dharmesh Shah, SMEhorizon discusses how such mid-level companies can also benefit from...