Forrester's 2023 Malaysia Banking Customer Experience Index (CX Index™) reveals that banks in Malaysia have been steadily improving their CX quality over the past two years.
This year's top brand, Maybank, saw an improvement in its CX performance as it recorded 21 positive interactions for every negative one, which is more than twice the...
The Kantar Media Reactions 2021 survey of global marketers reveals that over 70% of advertisers are growing their investment in digital platforms in 2022.
Marketers across Southeast Asia increased advertising and media investment last year as more media channels became digitised with spend in the sector, globally growing by 31% compared with 19% overall.
Kantar Singapore's...
Orange Clove was founded in 2008 to fill the market gap for mid to high-end Corporate Catering offering reliable service with restaurant quality cuisine. While continuing to enjoy a strong standing in the food catering scene, it has expanded to offer a wider range of services, from event conceptualisation...
While large corporations have the resources to engage enterprise level solutions, and small teams may find that free tools suffice, mid-level companies often find themselves caught in-between. In the second part of our interview with Dharmesh Shah, SMEhorizon discusses how such mid-level companies can also benefit from content creation...
Southeast Asian Businesses must be prepared for the age of voice-first everything.
Would you
buy a product or service from a company you have not heard of but was recommended
by your voice-based personal assistant? Well, 46% of consumers in Southeast
Asia recently surveyed
said they would.
Moreover, millennials
(49%) and Gen X (46%) consumers...
For a long time, trust in industrial sales was built in person. Buyers could inspect the machine, study the finish, ask technical questions face to face, and get a feel for whether the seller knew their product beyond the brochure.
In categories such as compact equipment, that mattered because the...
MoEngage has revealed the results of a survey focused on consumers' expectations of how brands leverage personalization to interact with them. The report, The Personalization Pulse Check Report 2023, polled 2,000 consumers across North America to learn more about the kinds of messages customers expect to receive from their favorite brands, how often,...
Digital scams are everywhere in our daily lives. Whether at home, the workplace or on the go, we're inundated by phone, text and email with offers for "free gifts" and traps to "act now" to supply personal information before a vital service gets cut off. And this deluge of...
Collinson International has released its new Asia Pacific (APAC) research titled "2025 Asia Pacific Consumer Happiness Report: How to Generate Lifetime Customer Value in a Transformation Economy".
Surveying over 4,000 respondents across eight markets in Asia Pacific and conducted in partnership with renowned behavioural psychologist Dr. William von Hippel, the...
Infobip has released a study revealing that customers prefer a hybrid customer experience (CX). The study reinforces the need for businesses to optimize CX with automated, digital channels while ensuring they provide accessibility to human agents, or risk losing customers to competitors.The commissioned study, titled 'Redefining Human and Automated Engagement...
