Criteo, an
international commerce marketing company, released on 5 November seasonal
data which showed that Singles’ Day is still Singapore’s biggest shopping
festival. Originating
in China during the 1990s as celebration for single people, it has grown
into a mainstream event and one of the most popular shopping days.
Maxi-Cash has introduced of HAILEY K, a “cutting-edge AI muse”. In a bold move towards embracing digital transformation and infusing AI into its overarching brand strategy, Maxi-Cash presents HAILEY K as the herald of sustainability in consuming preloved luxury and the advocate of 916/999 Gold, by educating...
Research by Qualtrics reveals how consumer behaviour and expectations are changing in Singapore, and the new experiences businesses should provide to meet the needs of consumers today and in the future.
The study from the Qualtrics Experience Management (XM) Institute, "2021 Consumer Trends in APAC", examined the...
An abundance of information and options are causing confusion in the customer journey. Indeed, choice overload is blamed by the 80% of people who have difficulty of making purchase decisions blame choice overload as the culprit.
As consumers, we all need help sometimes making sense of...
A FedEx Express study has revealed that small and medium-sized enterprises (SMEs) in
Singapore were top exporters by revenue in the Asia-Pacific last year.
Singapore’s SMEs generated an average annual exporting revenue of US$1.75 million
(S$2.38 million), ahead of the US$1.21 million average recorded across countries in the
Asia-Pacific.
Singapore also held the top...
With the government gradually easing border restrictions under COVID-19, businesses have been looking at new ways to capture opportunities in the local market over the course of the pandemic in order to generate positive momentum.
Chinese expats in Singapore form a significant demographic that...
Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to...
As Singaporeans brace themselves for another year of rising prices, many are looking for ways to counter the effects of inflation.One way that businesses can help keep their costs down is through search engine optimization (SEO). By optimizing their websites and improving their online presence, companies can...
