Global marketplace accelerator Pattern has analysed 40 consumer brands selling on Tmall Global, the cross-border platform of China's largest online marketplace, to understand and create benchmarks for best practice on the platform.
The analysis has been published in the company's Tmall Global Benchmarking Report that is available for free download.
The report highlights how top...
Stay-home measures implemented across the ASEAN region didn’t stop users from shopping. Some estimates noted that e-commerce takings in Southeast Asia soared 96 percent compared with the same period last year, for the week that ended on May 11. From online marketplaces to livestream sales, retailers have gotten creative...
Malaysia's COVID cases have increased at an alarming rate in January 2021, with 42,397 active cases and 642 accumulative deaths, resulting in MCO implementation 2.0.
Many small business owners and big enterprises are directly impacted by the unfortunate circumstances that come with the virus that alerted society globally in...
Criteo, an
international commerce marketing company, released on 5 November seasonal
data which showed that Singles’ Day is still Singapore’s biggest shopping
festival. Originating
in China during the 1990s as celebration for single people, it has grown
into a mainstream event and one of the most popular shopping days.
While
Singles Day is still the...
Branch has released the report titled The State of Mobile App Marketing 2025: Unlocking Mobile Growth Strategies for Southeast Asia Marketers. This study offers valuable insights into the mobile marketing landscape in Southeast Asia, highlighting trends, challenges and emerging strategies for mobile growth.
"The future of mobile app marketing in Southeast Asia is brimming...
According to Forrester's 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial services brands across automotive/home insurance and...
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal.
And while brand building remains global marketers’ top objective, mass reach channels may not always fit the bill.
With a focus...
A Shopee study explored the impact of Malaysian influencers on informing Malaysians' purchase decisions online. Its marketplace study examined the motivational structures of 2,459 buyers, consisting of Gen-Z (40%), Millennials (36%), Generation X (17%) and Baby Boomers (7%), in following influencers.Five in ten of Malaysians relate most to micro-nano influencers...
Earlier in November, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of...
Sinch has announced the results from a survey of more than 2,000 global consumers on how they engage with brand communications. The findings reveal a strong preference for email over other channels, however most respondents will reevaluate their relationship with brands whose emails regularly end up in the spam folder.
In fact, 52.7%...
