While large corporations have the resources to engage enterprise level solutions, and small teams may find that free tools suffice, mid-level companies often find themselves caught in-between. In the second part of our interview with Dharmesh Shah, SMEhorizon discusses how such mid-level companies can also benefit from content creation...
Best SEO Marketing Pte Ltd shares 3 ways on how businesses can better market themselves amidst the COVID-19 pandemic.
Tip 1: Understanding the important numbers of
your business
Most
businesses should take this time of slow growth to understand two important
metrics in their business: what is the cost of acquiring a customer, and how
much...
DBS announced on 25 March a suite of digital solutions to support the F&B services industry which has about 8,000 establishments impacted by tightened safe distancing measures as a result of the COVID-19 situation. With Singapore residents being encouraged to change their eating habits from dining out to dining in,...
While every entrepreneur dreams of making it big, finding truly ground breaking ideas, complementary partners, and the right approach to the market isn’t always an easy task. In this two part feature, SMEhorizon speaks with Dharmesh Shah, Co-founder and CTO of HubSpot.
Together with co-founder Brian Halligan, the CEO...
Since January 2016, all Singaporeans aged 25 years and above can use their government-funded $500 SkillsFuture Credit to enroll in courses. Individuals can select from a wide array of SkillsFuture Credit-eligible courses to help develop and sharpen their skills.
To
keep up with today's digital marketing landscape, marketers need to stay
relevant...
Southeast Asian Businesses must be prepared for the age of voice-first everything.
Would you
buy a product or service from a company you have not heard of but was recommended
by your voice-based personal assistant? Well, 46% of consumers in Southeast
Asia recently surveyed
said they would.
Moreover, millennials
(49%) and Gen X (46%) consumers...
New research released today from Ipsos MORI in partnership with TripAdvisor has revealed that customers are more likely to book after seeing owners respond to online reviews, demonstrating why hotel and restaurant owners should make the most of such online tools to grow their business.
Personalization is Key
The research comes from an...
Mega
Adventure,
which operates the Mega Zip flying fox in Mega Adventure Park on Sentosa, announced
that it has implemented the WishTrip tourism
experience management platform as part of an effort to enhance its
customer experience and provide a better in-park experience to Japanese,
Korean, Chinese and other visitors from Asia and
beyond.
Through
this SaaS-based tourism experience management platform, tourist destinations...
A
Genesys
survey revealed
that 55% of Singaporean respondents shared becoming so frustrated when
soliciting customer support that they swear or even cry. This figure is similar
to U.K. survey results (50%) but pales in comparison to the 60% response
in India. Other highly emotional country
results include China (58%), the US (52%), and Malaysia (51%),
compared to only 19% of South Korean...
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad channels, ranging...
