Southeast Asian Businesses must be prepared for the age of voice-first everything.
Would you
buy a product or service from a company you have not heard of but was recommended
by your voice-based personal assistant? Well, 46% of consumers in Southeast
Asia recently surveyed
said they would.
Moreover, millennials
(49%) and Gen X (46%) consumers...
Recent technologies such as cloud and the Internet of Things (IoT) have disrupted the business landscape, leveling the playing field for small medium businesses (SMBs) to compete with established industry players in today’s digital economy. With SMBs making up 99% of Singapore companies, contributing 50% of the nation’s gross...
As Joseph Pine and James H. Gilmore stated in the 1998
article “Welcome to the Experience
Economy”: “From now on, leading-edge companies, whether
they sell to consumers or businesses, will find that the next competitive
battleground lies in staging experiences.” The experience thus becomes the
relevant unique selling point that is decisive for the success...
Cybersecurity threats from malware continue to be a significant risk for organisations large and small. The headline-grabbing, sophisticated attacks of the past couple of years have showcased companies’ vulnerability to threats, and these attacks are only becoming more common.
Singapore’s Cyber Security Agency (CSA) reported that in 2018, there were an average of 2,900...
As technology lowers the barriers to entry across a multitude of
industries, it is increasingly hard for SMEs to gain the attention of their
target audience’s attention in today’s saturated information landscape.
Consumers receive a constant stream of offers and marketing communications from
an array of brands and sectors across myriad channels, ranging...
