ASUS and hoolah announce BNPL partnership

Photo by Oleg Magni

hoolah, Asia’s omni-channel Buy Now Pay Later (BNPL) ecosystem has announced a regional partnership with ASUS, that enables their customers to make deferred payments. This marks ASUS’s first Buy Now Pay Later partnership in Asia, beginning at all ASUS physical and online retail stores in Singapore, with progressive rollouts planned for other markets in Asia Pacific.

Tapping on the appeal of BNPL services to the millennial and Gen Z segments, ASUS is further boosting its outreach to Gen Z consumers who need the necessary tech for their education needs and school setup, but prefer the flexibility of BNPL for their monthly budgeting.

ASUS customers will be able to split their purchases automatically into three monthly, interest-free repayments when they check out via hoolah in-store and online. This partnership aims to bring greater financial access to quality electronics in a responsible and financially sustainable manner. 

“We are seeing a surge of younger consumers utilising hoolah to invest in quality products, and doing so responsibly,” Stuart Thornton, CEO of hoolah shares.  “By allowing customers to split their purchases into 3 interest-free repayments, hoolah will be especially beneficial for students, or fresh graduates who might need to invest in a laptop or digital device for school and their first job.”