Amazon’s Seller University to help local retailers digitize

Photo by Nick Morrison

Amazon’s Seller University, an online education portal, for small and medium businesses (SMBs) in Singapore, was launched at the Amazon Singapore Online Seller Summit 2020

With interactive eLearning content, sellers on can access live practice opportunities and personalized support to better operate on Amazon’s store.

The inaugural virtual Seller Summit drew 1,300 participants and saw industry leaders from Amazon, Enterprise Singapore, and OCBC Bank discuss retail trends, growth opportunities, and offer insights on how SMBs can expand their businesses to reach more customers locally and globally.

“Sellers’ success is our success. We are heartened to see the overwhelming participation from local businesses at our first ever Seller Summit in Singapore,” said Bernard Tay, Country Leader, Seller Services and Head of Amazon Global Selling Southeast Asia, Australia and New Zealand.

“This is an encouraging milestone and we are committed to supporting local businesses for the long term, with new programs such as Seller University to help in their digital transformation journey,” he added.

New resources for retailers on Amazon

The launch of Amazon’s Seller University offers sellers a series of educational content such as complimentary training videos and online tools to educate businesses on how to sell on

Sellers will be able to learn how to create effective product listings, master the key tools and applications for selling online, and benefit from Amazon’s tools such as Fulfillment by Amazon (FBA), advertising, promotions. The Seller Central feature is also part of this offering and will provide sellers with personalized recommendations on programs and features to accelerate their growth. 

E-commerce Booster Package with Enterprise Singapore to bring retailers online

As part of the event’s keynote presentation, Enterprise Singapore detailed the support available for local retailers and its partnership with Amazon for the E-commerce booster package.

To date, Amazon has on board over hundreds of new retailers to sell online on its marketplace. The one-time grant from Enterprise Singapore of up to S$9,000 per retailer can be used to subsidize content development, product listing, channel management, fulfilment, advertising and promotion, training and workshops for local retailers to enhance their eCommerce capabilities and reach more customers.

This is in addition to the benefits of Amazon’s promotional campaigns, data analysis of sales, and access to training workshops and 200 innovative tools to help retailers manage their businesses effectively on Amazon.