Amazon launches IP accelerator in Singapore

Photo by Sora Shimazaki

Amazon has launched the Intellectual Property Accelerator (IP Accelerator) in Singapore, facilitating small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands and tackle infringing goods both in Amazon’s stores and the broader marketplace.

IP Accelerator directly connects Singapore SMB owners with a network of selected local law firms, giving SMBs easy access to expert legal and general IP advice that may otherwise be a cost-prohibitive or  complex process.

To date, the list of participating firms in Singapore includes Ella Cheong LLC, Viering, Jentschura & Partner, Francine Tan Law Corporate, and Tan Peng Chin LLC.

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IP rights are vital for businesses to stop bad actors from copying and infringing on their ideas. However, filing for IP protection can be daunting and time-consuming for SMBs. IP Accelerator will facilitate the process by connecting SMBs with lawyers who are skilled in drafting trademark applications and can help remove common obstacles that could otherwise further delay the issuance of a registration.

IP Accelerator provides SMBs with early access to Amazon’s brand protection tools that help them protect their brand and IP even before their trademark is officially registered. Amazon’s Brand Registry is a free service that provides SMBs that helps them manage and protect their brand and IP rights in Amazon stores.

IP Accelerator was launched in the United States in 2019, and has since expanded to Europe, Japan, Canada, Mexico, India, and now Singapore.