Amazon assists Singapore retailers as part of Singapore E-Commerce Programme

Photo by William Iven on Unsplash
Photo by William Iven

As part of Enterprise Singapore’s Singapore E-Commerce Programme, Amazon is inviting local small and medium-sized (SME) retailers interested in making their products available to more customers and growing their businesses online, to sign up with

Eligible small and medium businesses qualify for a one-time grant from Enterprise Singapore of up to S$9,000 per retailer over 6 months when they register to sell with The grant can be used to subsidize content development, product listing, channel management, fulfilment, advertising and promotion, training and workshops to help local retailers enhance their eCommerce capabilities and reach more customers in Singapore.

Amazon is also offering participating local retailers a one year complimentary account management support, waiver of monthly subscription fees of S$29.90 per seller, waiver of fees for all deal exposure on, and additional incentives from OCBC and AWS.

“Small businesses are a part of Amazon’s DNA and we are proud to collaborate with Enterprise Singapore on this initiative to help local retailers grow their business online and succeed in the long term. We remain committed to empowering retailers to sell their products on Amazon, reach more customers, and expand their business in Singapore,” said Bernard Tay, Country Leader, Seller Services and Head of Amazon Global Selling Southeast Asia, Australia and New Zealand.

Alan Yeo, Director for Retail & Design, Enterprise Singapore, said: “To remain competitive, retailers need to bring their businesses online. E-commerce enables retailers to diversify their revenue stream, expand their customer base and engage customers 24/7. This was already a growing consumer trend before COVID-19 and has become even more critical during the current period. It is a trend set to stay post COVID-19.” 

Additional incentives from Amazon Web Services (AWS) and OCBC

Amazon has teamed up with OCBC to offer two additional benefits for SMEs participating in the Programme: Firstly, the first 200 eligible OCBC SME customers will receive a one-time S$100 account rebate when they sign up to sell with

Secondly, these SMEs will also receive S$1,500 in credit for AWS services for use within six months of launching on


Interested retailers should meet the following criteria:

  • Business entity is registered / incorporated in Singapore;
  • Have a minimum of 30% local shareholding; and
  • Group annual turnover should not exceed S$100 million per annum based on the most recent audited report, or group employment should not exceed 200 employees.

Eligible local retailers will receive a one-time support of up to S$9,000 from Enterprise Singapore to defray 90% of eligible costs for up to 6 months.

Registration is open to local retailers who are new to and sign up for the Programme, from now until 30 September 2020.