97% of Shopee affiliates expressed strong interest in supporting local Malaysian sellers, which indicates that these affiliates feel a strong connection to local brands, recognising their unique value, authenticity, and cultural relevance.
A Shopee survey conducted to better understand local sellers’ unique experiences and perspectives found that over 85% of Shopee Affiliates reported that they promote more local brandsthan international brands, dedicating the majority of their efforts to supporting homegrown products.
By promoting Malaysian brands, affiliates also support small business growth and contribute to the local economy, further enhancing the appeal of these partnerships.
Majority of Shopee Affiliates cite higher engagement (34%) and access to wider audiences (24%) as the top factors in their success in driving sales for Shopee sellers. This mutually beneficial partnership enables local sellers to leverage affiliates’ strong audience connections, enhancing their engagement and expanding their reach. This approach enhances brand visibility while fostering trust and credibility for local sellers—benefits that traditional advertising often struggles to deliver.
The survey also revealed Home and Living products (46%) as the most popular among Malaysian shoppers, followed by Beauty and Personal Care (24%) and Fashion and Accessories (20%). Affiliates highlighted that these products resonate strongly with Malaysian consumers due to their broad appeal and consistent demand. Items like kitchenware, décor, and organisational products, which cater to everyday needs, drive higher engagement and conversions by offering essential and versatile solutions for a wide audience.
Affiliates highlighted that Quality and Reliability are key factors when choosing local brands or products to promote, with 48% ranking these attributes as their top priority.
They emphasised that endorsing dependable products helps them build trust with their audiences, enhancing both seller credibility and customer satisfaction. This in turn strengthens the relationship between affiliates and local brands through providing more authentic and impactful recommendations that helps buyers make informed purchasing decisions.
